Google Advertising Specialist

Growth Marketing Team; India; On-site; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Remote-friendly

Professional growth

Competitive salary

Job summary

Growth Marketing Team is seeking a seasoned Google Paid Advertising & Growth Specialist for a fully remote role. You will own campaign strategy, structure, execution, and reporting to drive scalable growth for EdTech-focused campaigns.

The role requires deep expertise in Google Ads, tracking, and data-driven optimization, with a focus on aligning product messaging and user intent across channels.

Qualifications

• 5+ years proven Google Ads experience with budget management of $50,000+/month
• Deep understanding of customer journey and intent-based targeting
• Hands-on experience with GA, GTM, and Ads Manager is mandatory
• Advanced Excel skills for dashboards and data visualization
• Ability to design and interpret A/B tests across campaigns
• Excellent copywriting and creative direction to match product positioning

Responsibilities

• Lead end-to-end Google Ad campaigns across Search, Performance Max, Discovery, Display and YouTube
• Design full-funnel growth strategies (TOF, MOF, BOF) aligned to business goals
• Plan scalable campaign structures and landing pages with proper targeting
• Design and analyze A/B tests for audiences, messaging, creatives and bids
• Develop weekly/monthly performance reports with actionable insights
• Ensure accurate conversion tracking and diagnose tagging issues

Skills

Google Ads

Campaign strategy

A/B testing

Data analysis

Tracking & measurement

Excel dashboards

Creative direction

Time management

Tools

Google Ads Manager

Google Ads Editor

Google Analytics

Google Tag Manager

Job description

Position: Google Paid Advertising Specialist

Location: Remote (Work-from-Home)

Seeking an Experienced Google Paid Advertising & Growth Specialist

About Us

We are a Silicon Valley startup committed to empowering entrepreneurs through impactful marketing strategies. We’re dedicated to creating a diverse and inclusive workplace and encourage applications from women-identifying and minority-identifying professionals.

Why You’ll Love This Opportunity

• Fully Remote: Enjoy the flexibility to work from anywhere with a work-life balance.
• Innovative, Impactful Work: Contribute to the advertising strategy of next-generation EdTech companies within a dynamic startup environment.
• Competitive Compensation: We offer a highly competitive salary for the right candidate who meets our high standards and experience requirements.

Role Overview

This full-time role requires a seasoned Google Paid Advertising & Growth Specialist who not only executes campaigns but also strategizes for scalable growth. You will own campaign strategy, structure, execution, performance reporting, and continuous optimization, ensuring strong alignment between product, messaging, creative, and user intent.

Key Responsibilities

• Lead Google Ad Campaigns: Own end-to-end strategy and execution across Google Search, Performance Max, Discovery, Display, and YouTube, including campaign structuring, ad creation, copywriting, creative alignment, and optimization.
• Growth Strategy & Funnel Design: Build full-funnel strategies (TOF, MOF, BOF), plan scalable campaign structures, and align targeting, creative, and landing pages to business growth objectives.
• A/B Testing and Optimization: Design and analyze A/B tests across audiences, messaging, creatives, landing pages, and bidding strategies to drive consistent performance improvements.
• Data Analysis and Reporting: Develop weekly and monthly reports, interpreting performance trends, attribution, and funnel metrics to deliver clear, actionable insights for growth.
• Tracking & Measurement Ownership: Ensure accurate conversion tracking using Google Tag Manager, Google Analytics, and Google Ads conversion setup. Diagnose tracking issues proactively.
• Stay Current with Industry Trends: Maintain a deep understanding of Google Ads best practices, automation, AI-driven bidding, and privacy changes, keeping campaigns competitive and future-ready.

Required Skills and Experience

• 5 Years of Proven Google Ads Experience: Demonstrated success managing Google Ads with budgets of $50,000+/month, with a strong record of scaling performance and revenue growth.
• Strong Marketing Fundamentals: Deep understanding of customer journey, intent-based targeting, funnel strategy, messaging frameworks, and how copy & visuals support conversion goals.
• Advanced Tracking & Tools Expertise: Hands-on experience with Google Ads Manager, Google Ads Editor, Google Analytics, and Google Tag Manager is mandatory.
• Data Analysis and Reporting: Advanced Excel skills (functions, pivot tables, dashboards, data visualization) with the ability to translate data into strategic decisions.
• A/B Testing Expertise: Proven ability to design statistically sound experiments and interpret results to drive optimization across creatives, targeting, and landing pages.
• Ad Copywriting & Creative Direction: Ability to craft high-performing ad copy and collaborate on or guide visual direction to match campaign intent and product positioning.
• Project and Time Management Skills: Ability to manage multiple complex campaigns in a fast-paced startup environment with minimal supervision.
• Creative Design Skills (Preferred not mandatory): Familiarity with Canva or similar tools to create or guide visually compelling ad assets.

Soft Skills

• Strategic Problem-Solving: Thinks beyond surface-level optimization and proactively identifies growth opportunities.
• Strong Communication Skills: Clear, concise communication with the ability to explain strategy, results, and next steps.
• High Ownership & Self-Motivation: Comfortable owning performance outcomes end-to-end.

Perks of the Role

• Remote Flexibility: Work from any location.
• Professional Growth: Join a forward-thinking team that values strategic thinking and execution excellence.
• Competitive Salary: Compensation that reflects the value we place on your experience and impact.