Google Ads Specialist

AK Functional Communication; India; On-site; INR 350,000 - 700,000; Full time

Job summary

AK Functional Communication in Salem, India, is seeking a Google Ads Specialist to plan, create, and manage campaigns for our education-focused programs. This full-time, on-site role will drive learner enrollment through targeted search and display ads.

You will conduct keyword research, optimize bids, monitor budgets, and report performance with actionable insights. Collaboration with leadership and marketing teams is essential to ensure campaigns reflect our supportive, inclusive brand.

Qualifications

• Experience setting up and optimizing Google Ads campaigns.
• Proficient in keyword research, audience targeting, and bid management.
• Ability to analyze campaign data, generate reports, and provide data-driven recommendations.
• Strong ad copywriting skills and basic landing page content refinement aligned with brand messaging.
• Excellent communication and collaboration with program and leadership teams.
• Experience in digital marketing for education or training services is beneficial.
• Familiarity with Google Analytics and conversion tracking preferred.
• Relevant diploma or degree in marketing, communications, business, or a related field is advantageous.

Responsibilities

• Plan, create, and manage Google Ads campaigns to attract learners and promote AK Functional Communication’s programs.
• Conduct keyword research and craft targeted ad groups for search and display.
• Set up and optimize campaigns; manage budgets and bids; monitor performance metrics.
• Prepare regular reports with actionable insights and optimization recommendations.
• Collaborate with leadership to align campaigns with business goals and brand messaging.
• Test ad variations, refine targeting, and optimize conversion paths.
• Ensure ads reflect the organization’s supportive and inclusive brand.

Skills

Google Ads setup

Campaign optimization

Performance tracking

Keyword research

Audience targeting

Budget management

Data analysis

Ad copywriting

Landing page content

Brand alignment

Collaboration skills

Education marketing

Education

Marketing degree

Tools

Google Analytics

Other analytics tools

Job description

Company Description

AK Functional Communication supports students and professionals in building practical, real-world communication skills. The organization focuses on daily speaking practice, confidence-building conversations, interview preparation, and workplace communication guidance. Services are designed to be supportive, non-judgmental, and tailored to individual needs. Team members contribute to creating an encouraging environment where learners can develop skills that directly impact their academic, professional, and personal success.

Role Description

The Google Ads Specialist is a full-time, on-site role based in Salem. The specialist will plan, create, and manage Google Ads campaigns to attract learners and promote AK Functional Communication’s programs. Day-to-day responsibilities include conducting keyword research, setting up and optimizing search and display campaigns, managing budgets and bids, tracking performance metrics, and preparing reports with actionable insights. The role also involves collaborating with leadership to align campaigns with business goals, testing ad variations, refining targeting, and ensuring ads reflect the organization’s supportive and inclusive brand.

Qualifications

• Candidates should possess skills in Google Ads campaign setup, optimization, and performance tracking.
• Candidates should possess skills in keyword research, audience targeting, and bid and budget management.
• Candidates should possess skills in analyzing campaign data, generating reports, and making data-driven recommendations.
• Candidates should possess skills in ad copywriting, basic landing page content refinement, and alignment with brand messaging.
• Candidates should possess strong communication and collaboration skills to work effectively with program and leadership teams.
• Experience in digital marketing for education or training services is beneficial.
• Familiarity with Google Analytics or similar tools and basic understanding of conversion tracking is preferred.
• A relevant diploma or degree in marketing, communications, business, or a related field is an advantage.