Google Ads Manager

Dvij Infotech; Surat; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Dvij Infotech is seeking an experienced Google Ads Manager to scale e-commerce campaigns for D2C brands. You will own planning, execution, and optimization across Performance Max, Shopping, Search, Display, and YouTube, driving ROAS and revenue growth.

You'll set up Merchant Center, GA4, GTM, and conversion tracking; conduct keyword research and audience segmentation; optimize feeds; and report weekly performance with actionable insights.

Qualifications

• 2-5 years hands-on experience managing Google Ads for E-commerce/D2C brands.
• Strong experience with Performance Max, Shopping, Search, Display, and YouTube campaigns.
• Experience setting up Google Merchant Center, GA4, GTM, and conversion tracking.
• Strong understanding of bidding strategies such as tROAS, tCPA, and value-based optimization.
• Experience with Shopify and D2C brands.
• Knowledge of cross-channel marketing strategies.

Responsibilities

• Plan, execute, and optimize Google Ads campaigns for e-commerce and D2C brands.
• Manage and scale Performance Max, Shopping, Search, Display, and YouTube campaigns.
• Monitor and improve ROAS, CPA, Conversion Rate, and Revenue.
• Set up and manage Google Merchant Center, GA4, GTM, and conversion tracking.
• Conduct keyword research, audience segmentation, and competitor analysis.
• Optimize product feeds and Shopping campaigns for maximum performance.
• Implement A/B testing for ad copies, landing pages, and bidding strategies.
• Analyze campaign performance and provide actionable insights and recommendations.
• Prepare weekly and monthly reports with clear performance metrics and growth opportunities.
• Collaborate with design, development, and marketing teams to improve campaign effectiveness.
• Stay updated with the latest Google Ads features and e-commerce trends.

Skills

Google Ads

Performance Max

Shopping Campaigns

D2C marketing

Analytics

Tools

GA4

Google Tag Manager

Merchant Center

Looker Studio

Job description

We are looking for an experienced and performance-driven Google Ads Manager with strong expertise in managing and scaling e-commerce campaigns for D2C brands. The ideal candidate should have hands-on experience in Google Shopping, Performance Max, Search, and YouTube campaigns, along with a deep understanding of conversion tracking, analytics, and revenue optimization. The candidate will be responsible for driving profitable growth, improving ROAS, and maximizing customer acquisition through Google Ads.

Key Responsibilities

• Plan, execute, and optimize Google Ads campaigns for e-commerce and D2C brands.
• Manage and scale Performance Max, Shopping, Search, Display, and YouTube campaigns.
• Monitor and improve key metrics including ROAS, CPA, Conversion Rate, and Revenue.
• Set up and manage Google Merchant Center, GA4, Google Tag Manager, and conversion tracking.
• Conduct keyword research, audience segmentation, and competitor analysis.
• Optimize product feeds and Shopping campaigns for maximum performance.
• Implement A/B testing for ad copies, landing pages, and bidding strategies.
• Analyze campaign performance and provide actionable insights and recommendations.
• Prepare weekly and monthly reports with clear performance metrics and growth opportunities.
• Collaborate with design, development, and marketing teams to improve campaign effectiveness.
• Stay updated with the latest Google Ads features, e-commerce trends, and industry best practices.

Required Skills & Qualifications

• 2-5 years of hands-on experience in managing Google Ads for E-commerce/D2C brands.
• Strong experience with Performance Max, Google Shopping, Search, Display, and YouTube campaigns.
• Hands-on experience with Google Merchant Center, GA4, GTM, and conversion tracking implementation.
• Strong understanding of bidding strategies such as tROAS, tCPA, and value-based optimization.
• Experience managing monthly advertising budgets of ₹5 Lakhs or more.
• Strong analytical and reporting skills with a data-driven approach.
• Experience in feed optimization and product catalog management.
• Excellent communication, problem-solving, and stakeholder management skills.
• Experience working with Shopify stores and D2C brands.
• Knowledge of Meta Ads and cross-channel performance marketing strategies.
• Experience with Google Data Studio (Looker Studio) and advanced reporting dashboards.
• Understanding of customer lifecycle marketing and attribution models.
• Experience in fashion, jewelry, lifestyle, or consumer product categories is preferred.