Senior Executive - Paid Media

AdLift India; Gurugram District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

AdLift Marketing Pvt. Ltd. is seeking a Senior Executive – Paid Media (E-commerce | D2C Brands) to manage campaigns on Google Ads and Meta platforms. The role focuses on revenue growth and ROAS optimization for e-commerce and D2C accounts.

The ideal candidate has 3+ years of hands-on Paid Media experience, strong analytics, and agency exposure. Based in Gurgaon sector, you will drive campaign performance and client updates in a fast-paced environment.

Qualifications

• 3+ years of hands-on Paid Media experience.
• Strong expertise in Google Ads & Meta Ads.
• Experience with E-commerce / D2C accounts and revenue targets.
• Good analytical and reporting skills (GA4 knowledge preferred).
• Agency experience preferred.

Responsibilities

• Plan, execute, and optimize campaigns on Google Ads and Meta platforms.
• Drive ROAS, CPA, CPC, CTR, revenue and conversions.
• Conduct keyword, audience, and competitor research.
• Monitor budgets, bids, quality score, impression share and performance.
• Perform A/B testing on ads, creatives, and landing pages.
• Analyze campaign data and deliver performance reports.
• Coordinate with clients on performance updates and planning.
• Stay updated with platform trends and algorithm changes.

Skills

Paid Media

PPC

Analytics

A/B Testing

Keyword Research

Campaign Optimization

Budget Management

GA4 Knowledge

Tools

Google Ads

Meta Ads

GA4

Job description

Senior Executive – Paid Media (E-commerce | D2C Brands)

Experience: 3+ Years

Location: Sector 44, Gurgaon

Company: AdLift Marketing Pvt. Ltd.

Role Summary

We are looking for a performance-driven Paid Media professional with hands-on experience managing E-commerce / D2C brands across Google Ads and Meta platforms, focused on revenue growth and ROAS optimization.

Key Responsibilities

• Plan, execute, and optimize campaigns on:
• Google Ads (Search, Display, Shopping, Performance Max, YouTube)
• Meta Ads (Facebook & Instagram)
• Drive KPIs such as ROAS, CPA, CPC, CTR, Revenue & Conversion Rate.
• Conduct keywords, audience, and competitor research.
• Monitor budgets, bids, quality score, impression share, and account performance.
• Perform A/B testing on ads, creatives, audiences, and landing pages.
• Optimize shopping feeds and scaling strategies for D2C brands.
• Analyze campaign data, conversions, and ROI; deliver performance reports.
• Provide growth strategies and optimization recommendations.
• Coordinate with clients on performance updates and campaign planning.
• Stay updated with platform trends and algorithm changes.

Requirements

• 3+ years of hands-on Paid Media experience.
• Strong expertise in Google Ads & Meta Ads.
• Experience handling E-commerce / D2C accounts with revenue targets.
• Strong analytical and reporting skills (GA4 knowledge preferred).
• Agency experience preferred.
• Good communication and client handling skills.