Go-To-Market (GTM) Professional — India

CloudNuro; Hyderabad; On-site; INR 900,000 - 1,300,000; Full time

Job summary

CloudNuro in Hyderabad is hiring a hands-on Go-To-Market professional to drive demand generation and optimize web properties. Based in-office in Hyderabad, you will run multi-channel campaigns, generate MQLs/SQLs, and manage marketing automation and CRM to support enterprise SaaS solutions.

You will collaborate with sales, product, and design to sharpen ICPs and messaging, track performance, and contribute to pipeline growth through clear measurement and optimization.

Qualifications

• 2–4 years of GTM, growth, digital marketing, or demand generation experience for B2B SaaS/tech products.
• Proven track record of campaigns generating MQLs and SQLs across multi-channel channels.
• Experience with marketing automation and CRM tools (HubSpot, Marketo, Salesforce) and analytics platforms (GA4).
• Working knowledge of SEO/SEM and CRO basics.

Responsibilities

• Design multi-channel demand-generation campaigns across email, LinkedIn, paid media, SEO/SEM, webinars, and content syndication.
• Generate, nurture, and qualify MQLs and SQLs; manage lead scoring and routing to sales.
• Set up marketing automation, email workflows, forms, and campaign tracking (UTMs, GA4, pixels).
• Run A/B tests on landing pages and emails to improve conversions.
• Collaborate with sales, product, and design to align on ICP and messaging.
• Maintain CRM and marketing-automation records for accounts and campaigns.

Skills

Marketing analytics

Campaign management

Lead generation

Data-driven decision making

Tools

HubSpot Marketo Salesforce

GA4 Google Ads

LinkedIn Campaign Manager

Job description

Function: Marketing / Go-To-Market / Demand Generation

Reports to: GTM / Marketing Leader — India

Role Summary

CloudNuro is hiring a Go-To-Market (GTM) Professional to drive demand generation, build and optimize web properties and landing pages, run multi-channel marketing campaigns, and generate qualified marketing leads (MQLs) and sales-qualified leads (SQLs) for CloudNuro’s B2B SaaS, Cloud Management, FinOps, and AI Governance platform. This is a hands‑on, work-from-office role based in Hyderabad that blends web development, campaign execution, and marketing operations — ideal for someone who is analytical, creative, data-driven, and eager to grow demand and pipeline in enterprise SaaS.

Key Responsibilities

• Design and execute multi-channel demand-generation campaigns across email, LinkedIn, paid media, SEO/SEM, webinars, and content syndication.
• Generate, nurture, and qualify MQLs and SQLs; manage lead scoring, routing, and clean hand-off to the sales team.
• Set up and manage marketing automation, email workflows, forms, and campaign tracking (UTMs, pixels, GA4, conversion events).
• Run A/B tests on landing pages, emails, and creatives to continuously improve conversion and engagement rates.
• Manage on-page and technical SEO basics, keyword research, and content optimization to grow organic traffic.
• Track, analyze, and report on campaign performance — traffic, conversions, MQLs, SQLs, cost-per-lead, and pipeline contribution.
• Learn CloudNuro’s value proposition across SaaS optimization, cloud cost management, and AI spend governance, and translate it into compelling messaging.
• Collaborate closely with sales, product, and design to align on ICP, messaging, and overall GTM strategy.
• Maintain accurate CRM and marketing-automation records for accounts, contacts, campaigns, and attribution.

Required Experience

• 2–4 years of experience in GTM, growth, digital marketing, or demand generation — ideally for B2B SaaS or technology products.
• Proven track record of running campaigns and generating MQLs and SQLs across email, LinkedIn, paid, and organic channels.
• Experience with marketing automation and CRM tools (HubSpot, Marketo, Salesforce) and analytics platforms (GA4, Google Ads, LinkedIn Campaign Manager).
• Working knowledge of SEO/SEM and conversion-rate optimization (CRO).
• Strong analytical skills; comfortable working with data, dashboards, and performance reporting.
• Strong written and verbal communication skills.
• High ownership, curiosity, and interest in SaaS, cloud, AI, FinOps, or enterprise technology.

Success Measures

• Volume and quality of MQLs and SQLs generated (including MQL-to-SQL conversion).
• Campaign performance — traffic, conversion rates, and cost-per-lead.
• Landing page and website conversion improvements.
• Pipeline and revenue influenced or contributed.
• Organic traffic and keyword ranking growth.