Gn Ic Software & Platforms Marketing Analytics Analyst Bengaluru (India)

Accenture; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Accenture is seeking a Digital Marketing Analytics Analyst and Consultant to optimize digital performance across web and mobile platforms in Bangalore and other cities. You will analyze user journeys and campaign outcomes, delivering data-driven insights to improve conversion rates and reduce drop-offs for both B2B and B2C clients.

The role requires strong SQL/BigQuery skills and experience with analytics tools like GA4, Looker Studio, Tableau, and Power BI, along with Excel/Sheets for data

Qualifications

• 25 years of experience in digital analytics, performance reporting, or marketing insights roles.
• Robust proficiency in SQL/ Big Query.
• Preferred experience on tools like Google Analytics (GA4), Looker Studio/Tableau/Power BI, Firebase.
• Working knowledge of Excel/Google Sheets for data manipulation.

Responsibilities

• Analyze customer behaviour and user journey drop-off points across acquisition, conversion, and post-conversion flows.
• Support marketing performance reviews by analyzing channel mix, campaign outcomes, and spend efficiency across paid, organic, and referral channels.
• Identify high-performing content formats, resonating messaging and channel strategies based on business goal metrics.
• Assist in benchmarking campaign performance against industry trends and competitor activities using secondary research and internal data.
• Conduct strategic analysis to identify prospects for optimization, growth, and personalization across the user journey.
• Deliver compelling reports and dashboards that translate data into explicit, actionable insights using visual storytelling to drive alignment and strategic decision-making across stakeholders.
• Monitor business performance metrics (KPIs) and proactively raise issues related to anomalies, crashes, or unexpected drop-offs.

Skills

Digital analytics

Performance reporting

Marketing insights

SQL/BigQuery

GA4

Looker Studio

Tableau

Power BI

Firebase

Excel/Google Sheets

Tools

GA4

Looker Studio

Tableau

Power BI

Firebase

BigQuery

Job description

Job Title: Digital Marketing Analytics Analyst and Consultant - S&C; GN Software & Platforms

Management Level: Level 09 - Consultant / Level 11 - Analyst

Location: Bangalore / Gurgaon / Hyderabad / Mumbai

Job Summary:

We are looking for a detail-oriented and analytical Digital Marketing Analytics Specialist to help clients optimize digital performance through data-driven insights. In this role, you will evaluate how digital marketing efforts, campaigns, and key user flows perform across web and mobile platforms. Youll deliver reporting and recommendations to improve conversion rates, reduce user drop-offs, and enhance business outcomes for both B2B and B2C clients.

Roles & Responsibilities:

• Analyze customer behaviour and user journey drop-off points across acquisition, conversion, and post-conversion flows
• Support marketing performance reviews by analyzing channel mix, campaign outcomes, and spend efficiency across paid, organic, and referral channels
• Identify high-performing content formats, resonating messaging and channel strategies based on business goal metrics
• Assist in benchmarking campaign performance against industry trends and competitor activities using secondary research and internal data
• Conduct strategic analysis to identify prospects for optimization, growth, and personalization across the user journey.
• Deliver compelling reports and dashboards that translate data into explicit, actionable insights using visual storytelling to drive alignment and strategic decision-making across stakeholders
• Monitor business performance metrics (KPIs) and proactively raise issues related to anomalies, crashes, or unexpected drop-offs

Must-have skills:

• 25 years of experience in digital analytics, performance reporting, or marketing insights roles
• Robust proficiency in SQL/ Big Query
• Preferred experience on tools like Google Analytics (GA4), Looker Studio/Tableau/Power BI, Firebase
• Working knowledge of Excel/Google Sheets for data manipulati .