GM Channel Marketing

Drlogy; India; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Drlogy is seeking a General Manager for Channel Marketing in Gurugram to architect channel strategies, strengthen partner networks, and drive market growth. The role partners with sales to align campaigns with revenue goals and lead cross-functional product launches.

With 9–12 years in channel marketing, you will manage budgets, analyze performance, and mentor marketing teams to amplify brand presence across networks.

Qualifications

• Experience: 9–12 years in channel marketing or related roles.
• MBA in Marketing or PGDM.

Responsibilities

• Develop and execute channel marketing strategies to achieve business objectives.
• Build and strengthen relationships with distributors, dealers, partners, and channel stakeholders.
• Drive channel sales growth and market expansion initiatives.
• Design and implement partner-engagement and loyalty programs.
• Collaborate with sales teams to align channel marketing activities with revenue goals.
• Analyze channel performance and identify growth opportunities.
• Develop promotional campaigns and trade-marketing initiatives.
• Monitor market trends, customer preferences, and competitor activities.
• Manage channel marketing budgets and resource allocation.
• Lead product-launch and partner-enablement programs.
• Support training and development of channel partners.
• Ensure consistent brand representation across channel networks.
• Establish performance metrics and evaluate channel effectiveness.
• Prepare business forecasts, reports, and strategic recommendations.
• Resolve channel-related issues and strengthen partner satisfaction.
• Identify new channel-development opportunities and strategic alliances.
• Coordinate with cross-functional teams for successful campaign execution.
• Ensure compliance with organizational policies and channel agreements.
• Lead and mentor channel marketing teams.
• Perform additional duties assigned by the Chief Marketing Officer or Business Head.

Skills

Channel marketing strategy

Brand management

Education

MBA Marketing

PGDM

Job description

Free to Apply Verified Employer Secure & Private No Hidden Charges

Job Requirements

Experience: 9 - 12 Years Experience

Education

• MBA Marketing
• PGDM

All Gender

Vacancy

1

Last Date to Apply

27, February 2027

Job Role

Work Location

Gurugram

Work Mode

Work From Office

Department

Marketing

Role

GM Channel Marketing

Employment type

• Full time

Key Skills

Design and execute channel marketing strategies

Brand Management

Preference Languages

Any Language

Job Description

The General Manager – Channel Marketing is responsible for developing channel marketing strategies, strengthening partner networks, driving market expansion, supporting sales growth, and ensuring effective execution of channel-development initiatives.

Roles and Responsibilities:

• Develop and execute channel marketing strategies to achieve business objectives.
• Build and strengthen relationships with distributors, dealers, partners, and channel stakeholders.
• Drive channel sales growth and market expansion initiatives.
• Design and implement partner-engagement and loyalty programs.
• Collaborate with sales teams to align channel marketing activities with revenue goals.
• Analyze channel performance and identify growth opportunities.
• Develop promotional campaigns and trade-marketing initiatives.
• Monitor market trends, customer preferences, and competitor activities.
• Manage channel marketing budgets and resource allocation.
• Lead product-launch and partner-enablement programs.
• Support training and development of channel partners.
• Ensure consistent brand representation across channel networks.
• Establish performance metrics and evaluate channel effectiveness.
• Prepare business forecasts, reports, and strategic recommendations.
• Resolve channel-related issues and strengthen partner satisfaction.
• Identify new channel-development opportunities and strategic alliances.
• Coordinate with cross-functional teams for successful campaign execution.
• Ensure compliance with organizational policies and channel agreements.
• Lead and mentor channel marketing teams.
• Perform additional duties assigned by the Chief Marketing Officer or Business Head.

To be the most trusted healthcare partner, enabling healthier lives.

Our Mission

To be the undisputed market leader by providing accessible, affordable, timely, and high-quality healthcare diagnostics. We aim to apply insights and cutting-edge technology to create value for all stakeholders.

Our Journey

Founded in 1949 by Late Dr. Major S. K. Lal, the organization began as a pathology service and blood bank under sole proprietorship. Over the decades, it has grown into a leading diagnostic healthcare provider, achieving several milestones and expanding its reach across regions and internationally.

Key Milestones

1949 – 2005

• 1949: Founded by Dr. Major S. K. Lal
• 1995: Incorporated as Dr Lal PathLabs Private Ltd.
• 2000: NABL Accreditation at Hanuman Road, Delhi
• 2001: ISO 9001:2000 Certification
• 2002: International Accreditation from CAP

2005 – 2010

• Established a National Reference Laboratory in Delhi

2010 – 2015

• Expanded operations across North, East, South, and West India
• Successfully launched IPO in December 2015

2015 – Present

• Introduced Swasthfit bundled test program
• Commissioned Regional Reference Lab in Kolkata (2018)

Our Values

• Customer First – Prioritizing patient needs and satisfaction
• Ethics & Integrity – Maintaining transparency and trust
• Quality – Ensuring accuracy and excellence in diagnostics
• Accountability – Taking responsibility for actions and outcomes
• Empathy & Compassion – Delivering care with understanding and sensitivity

Our Network

Domestic Network

• 290+ Clinical Laboratories
• 12,300+ Pick-up Points (PUPs)

International Presence

• Operations in 23+ countries
• 700+ tests conducted daily

Partnerships

• 150+ partners including hospitals and laboratories