Global Social Media Manager

United Knowledge Education Consultants; Dadri, New Delhi; Hybrid; INR 800,000 - 1,500,000; Full time

Job summary

StudyIn is seeking a creative, performance-driven Social Media Manager to develop engaging content and build a strong organic presence across platforms. You will craft posts, reels, and scripts aligned with the brand voice and drive meaningful student engagement and demand generation.

You will analyze performance, optimise campaigns, and experiment with formats to maximise reach and lead generation, while collaborating with marketing to ensure consistency with brand identity.

Qualifications

• 5–8 years of experience in social media content creation or related roles.
• Proven ability to develop strategies that grow organic engagement.
• Excellent writing and storytelling across formats.

Responsibilities

• Develop and execute social media strategies focusing on organic growth and engagement.
• Create short-form copy for content across all channels.
• Produce engaging posts, reels, carousels, and scripts.
• Use generative AI tools to draft and optimise content.
• Monitor performance data and adjust strategies for growth.
• Optimise content for platform algorithms and retention.
• Collaborate with marketing to align social output with goals.
• Grow followers and engagement through data-driven campaigns.

Skills

Social media content creation

Copywriting

Generative AI

Performance analysis

Job description

Main Duties & Scope of the role

Were looking for a creative and performancedriven Social Media Manager who can develop engaging content and build a strong organic social presence that drives meaningful student/university engagement and demand generation across all social platforms. This role focuses on writing and content creation; you will craft posts, reels, carousels, and scripts that are clear, engaging, and aligned with StudyIns brand voice.

You will also shape and implement social strategy by analysing performance data, optimising campaigns, and experimenting with formats to maximise reach and lead generation. This position is ideal for someone fascinated by how content performs on social platforms. You will play a pivotal role in building StudyIn’s social presence, ensuring every post strengths trust, engagement, and visibility with students while advancing measurable growth objectives.

Key Responsibilities

• Develop and execute social media strategies that support StudyIn’s growth objectives, with a strong focus on organic audience growth, engagement, brand visibility, and demand generation
• Create shortform copy for content across all social channels
• Produce engaging posts, reels, carousels, and shortform scripts that drive student interaction
• Use generative AI tools to draft, refine, and optimise content efficiently
• Monitor performance data and social trends to refine strategies and identify opportunities for growth
• Optimise all content output for platform algorithms and viewer retention to drive measurable performance while upholding brand excellence
• Collaborate with crossfunctional departments to align social output with broader marketing objectives, student enrolment efforts, and strategic brand identity
• Grow followers and engagement across all social channels by implementing datadriven content campaigns

About the Candidate (including required competencies)

We’re looking for a creative and growthminded social content professional who is a skilled writer and a strong storyteller. You should be comfortable creating content across multiple formats and platforms while constantly experimenting with new ideas, trends, and strategies to drive organic growth and engagement. You thrive on creativity, clarity, and storytelling, and understand how to turn business objectives into highperforming content that builds audience trust, increases visibility, and generates meaningful engagement and leads. You are naturally curious about social performance, platform behaviour, and emerging trends, with a proactive mindset focused on continuous improvement and innovation.

Requirements & Qualification

• 5-8 years of experience in social media content creation
• Proven success in developing social strategies and producing content that drives measurable engagement and follower growth across major platforms.
• Strong copywriting skills for shortform, persuasive, and engaging content
• Familiarity with generative AI tools for content ideation and optimisation
• Ability to manage multiple projects in a fastpaced environment and adapt quickly to new trends