General Manager

United Precision Cast; Palwal; On-site; INR 1,800,000 - 4,200,000; Full time

Job summary

United Precision Cast in Palwal, Haryana, seeks a General Manager – Marketing & Business Operations to drive growth and ensure seamless execution across sales, production, quality, planning, procurement and dispatch.

The role bridges customer commitments with plant execution, leading marketing, business development, and operations to achieve profitability and on-time delivery.

Qualifications

• B.E./B.Tech in Mechanical/Production/Metallurgy preferred.
• MBA in Marketing preferred.
• 12–20 years of experience in investment casting, foundry, valves, pumps, automotive components, or precision engineering.

Responsibilities

• Develop new domestic and export customers and meet annual sales targets.
• Visit customers regularly and strengthen relationships; generate enquiries from RFQs.
• Coordinate with costing and engineering teams for profitable pricing and quotes.
• Ensure on-time production and dispatch; maintain quotation response timelines.
• Coordinate with Plant Head, PPC, Purchase, Quality, Dispatch to align customer commitments with plant execution.
• Monitor order book, capacity utilization, delivery performance, and profitability.

Skills

Strategic Marketing

Key Account Management

Business Development

Commercial Negotiation

Customer Relationship Management

Production Planning Coordination

Costing Awareness

Leadership

Decision Making

Communication

ERP Knowledge

Advanced Excel

Presentation Skills

Education

B.E./B.Tech (Mechanical/Production/Metallurgy preferred)

MBA (Marketing) preferred

Tools

ERP Systems

Job description

Job Description General Manager (Marketing & Business Operations)

Position

General Manager – Marketing & Business Operations

Reporting To

Managing Director

Department

Marketing / Business Operations

Location

Palwal, Haryana

Job Purpose

The General Manager – Marketing & Business Operations will be responsible for driving business growth while ensuring seamless execution of customer requirements across all departments. The role bridges sales, production, quality, planning, procurement, and dispatch to achieve customer satisfaction, profitability, and on-time delivery.

The Plant Head will continue to manage all manufacturing activities. The GM will ensure alignment between customer commitments and plant execution.

Key Responsibilities

Marketing & Business Development

• Develop new domestic and export customers.
• Meet annual sales and revenue targets.
• Visit customers regularly and strengthen relationships.
• Generate enquiries and convert RFQs into orders.
• Negotiate pricing and commercial terms.
• Participate in trade fairs and customer meetings.
• Develop strategic accounts.

Customer Relationship Management

• Act as the primary contact for key customers.
• Handle customer complaints and ensure timely resolution.
• Conduct business reviews with major customers.
• Improve customer satisfaction and retention.

Quotation & Costing

• Review RFQs.
• Coordinate with costing and engineering teams.
• Ensure profitable pricing.
• Maintain quotation response timelines.

Order Execution

Coordinate with:

• Plant Head
• PPC
• Purchase
• Quality
• Dispatch

to ensure:

• On-time production
• On-time dispatch
• Customer communication
• Capacity planning
• Priority management

Production Coordination

Although not directly responsible for manufacturing, the GM shall:

• Conduct daily production review meetings.
• Monitor order status.
• Resolve inter-department bottlenecks.
• Ensure customer priorities are achieved.
• Escalate critical issues to the Managing Director.

Business Operations

Monitor:

• Order book
• Monthly sales
• Capacity utilization
• Delivery performance
• Inventory
• Raw material planning
• Vendor coordination

Profitability

Drive improvements in:

• Contribution margin
• Product mix
• Customer profitability
• Cost reduction opportunities
• Commercial negotiations

Cross Functional Leadership

Coordinate effectively with:

• Plant Head
• Quality Head
• PPC
• Purchase
• HR
• Finance
• Dispatch

Ensure all departments work towards common business objectives.

Key Performance Indicators (KPIs)

• Sales revenue achieved
• New customer acquisition
• Customer retention
• RFQ conversion rate
• On-time delivery (%)
• Customer complaint closure time
• Gross margin
• Order execution cycle time
• Export business growth
• Customer satisfaction score

Qualification

• B.E./B.Tech (Mechanical/Production/Metallurgy preferred)
• MBA (Marketing) preferred

Experience

• 12–20 years in investment casting, foundry, valves, pumps, automotive components, or precision engineering.
• Proven experience in B2B industrial marketing.
• Strong understanding of manufacturing processes.
• Experience handling domestic and export customers.

Skills

• Strategic Marketing
• Key Account Management
• Business Development
• Commercial Negotiation
• Customer Relationship Management
• Production Planning Coordination
• Costing Awareness
• Leadership
• Decision Making
• Communication
• ERP Knowledge
• Advanced Excel
• Presentation Skills

Authority

The GM is authorized to:

• Negotiate commercial terms within approved limits.
• Approve delivery schedules in coordination with the Plant Head.
• Allocate customer priorities.
• Conduct performance reviews of business operations.
• Recommend strategic improvements to the Managing Director.

Success Profile

The ideal candidate is a commercially driven manufacturing professional who understands both customer expectations and factory operations. They excel at coordinating cross-functional teams, ensuring timely execution, improving profitability, and enabling sustainable business growth while allowing the Plant Head to remain focused on manufacturing excellence.