General Manager Marketing

Allana Group; Mumbai; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Allana Group in Mumbai seeks a senior marketing leader to drive integrated strategies across B2B, B2C and Retail for ice cream, bakery, coffee and fruits/vegetables. You will lead brand growth, demand generation and trade marketing initiatives.

The role requires 15-20 years in F&B marketing, with Masters in management, to accelerate revenue and market expansion while engaging key channels and retailers.

Qualifications

• Masters in management required.
• 15-20 years experience in marketing role only from Food and Beverage industry.
• Experience in marketing for F&B brands is essential.

Responsibilities

• Develop and execute comprehensive marketing strategy across B2B, B2C and Retail for Icecream, Bakery, Coffee, Fruits & Vegetables.
• Drive annual marketing calendar, budgeting and ROI planning.
• Identify growth opportunities across domestic and export markets (if applicable).
• Develop demand generation strategies for institutional and corporate clients.
• Lead lead-generation campaigns, exhibitions, trade shows and industry events.
• Develop retail marketing strategies to enhance in-store visibility and sell-through.
• Manage POSM, merchandising, promotions and retailer engagement programs.
• Build and strengthen brand positioning across segments.
• Ensure consistent brand communication across all touchpoints.

Skills

Brand management

Marketing strategy

Demand generation

B2B & B2C marketing

Retail marketing

Trade marketing

Team leadership

Education

Masters in management

Job description

Purpose - To lead and drive integrated marketing strategies across B2B, B2C, and Retail segments, ensuring brand growth, market expansion, revenue acceleration, and strong channel engagement. The role will be responsible for brand positioning, demand generation, customer acquisition, trade marketing, and digital growth.

Education required - Masters in management

Experience - 15-20 years working in marketing role only from Food and Beverage industry.

Job responsibility:

• Develop and execute comprehensive marketing strategy aligned with business objectives across B2B, B2C, and Retail for businesses – Icecream, Bakery, Coffee, Fruits & Vegetables
• Drive annual marketing calendar, budgeting, and ROI planning.
• Identify growth opportunities across domestic and export markets (if applicable).
• Develop demand generation strategies for institutional and corporate clients.
• Lead lead-generation campaigns, exhibitions, trade shows, and industry events.
• Develop retail marketing strategies to enhance in-store visibility and sell-through.
• Manage POSM, merchandising, promotions, and retailer engagement programs.
• Build and strengthen brand positioning across segments.
• Ensure consistent brand communication across all touchpoints.