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Medikabazaar, India's leading healthcare procurement platform, seeks a P&L Lead for the IVD vertical to drive strategy, revenue growth, and profitability across India. You will own business planning, market expansion, product portfolio management, and lead a multi-disciplinary team of sales, marketing, and operations to achieve targets and strengthen supplier and customer relationships.
Experience required: 12–18 years in IVD or diagnostics with at least 5 years in a P&L or national leadership
About Medikabazaar
Medikabazaar is India’s leading B2B platform for healthcare procurement, offering a comprehensive range of medical supplies, consumables, capital equipment, and diagnostic solutions. The organization is driven by innovation, digital integration, and customer-first excellence to redefine healthcare supply chain efficiency across India.
About Medikabazaar
Medikabazaar is India’s leading B2B platform for healthcare procurement, offering a comprehensive range of medical supplies, consumables, capital equipment, and diagnostic solutions. The organization is driven by innovation, digital integration, and customer-first excellence to redefine healthcare supply chain efficiency across India.
Job Description – P&L Lead (IVD Business)
Reporting to: Senior VP Revenue
Position Overview
The P&L Lead – IVD Business will be responsible for driving the overall business strategy, sales growth, profitability, and operational excellence of MedikaBazaar’s In Vitro Diagnostics (IVD) vertical. This role entails end-to-end accountability for business planning, market expansion, product portfolio management, and team leadership across India. The incumbent will lead the IVD business to achieve revenue and margin targets, strengthen supplier and customer relationships, and ensure MedikaBazaar’s competitive positioning in the diagnostics segment.
Key Responsibilities
Business Strategy & P&L Management
Own and drive the P&L for the IVD vertical – ensuring top-line growth and bottom-line profitability.
Formulate and execute annual business plans, budgets, and go-to-market strategies.
Track financial performance against KPIs, manage pricing, discount structures, and margins.
Identify and capitalize on emerging trends, technologies, and product categories within diagnostics.
Sales & Market Expansion
Develop and execute strategies for market penetration across institutional, channel, and digital segments.
Build strong engagement with hospitals, pathology labs, diagnostic chains, and distributors.
Establish region-wise sales and service targets aligned to organizational goals.
Drive high-performing sales culture with accountability for growth and retention.
Product & Category Management
Manage the complete product lifecycle — introduction, portfolio rationalization, pricing, and positioning.
Partner with manufacturers, OEMs, and distributors for sourcing, product expansion, and strategic alliances.
Collaborate with marketing for product launches, campaigns, and brand visibility initiatives.
Oversee demand forecasting, supply chain planning, and inventory optimization.
Customer & Vendor Relationship Management
Strengthen relationship with key OEM partners (domestic and international).
Build long-term partnerships with top diagnostic chains and healthcare institutions.
Ensure superior customer satisfaction and timely resolution of escalations.
Leadership & Team Development
Lead a multi-functional team across sales, marketing, and operations.
Build talent capability within the IVD vertically through coaching and structured reviews.
Foster a performance-driven, collaborative, and customer-centric culture.
Line of Products (Indicative IVD Portfolio
Clinical Chemistry Analyzers & Reagents
Semi & Fully Automated Chemistry Analyzers
Biochemistry Reagents and Calibrators
Hematology & Coagulation
3-Part & 5-Part Differential Hematology Analyzers
Coagulation Analyzers and Reagents
Immunoassay Systems
CLIA, ELISA, and Rapid Test Platforms
Hormonal, Infectious Disease, and Tumor Marker Kits
Molecular Diagnostics
PCR, RT-PCR, and Nucleic Acid Extraction Systems
COVID, TB, HPV, HCV, HIV Testing Kits
Point of Care Testing (POCT)
Glucose Meters, HbA1c, Electrolyte, and Cardiac Marker Devices
Urinalysis & Microbiology
Urine Analyzers, Microscopy Systems
Culture Media, Antibiotic Discs, and ID/AST Systems
Consumables & Accessories
Sample Cups, Cuvettes, Control Materials, and Pipette Tips
Qualifications & Experience
Education: B.Sc. / M.Sc. in Life Sciences / Biotechnology / Microbiology / Biochemistry. MBA preferred.
Experience: 12–18 years in IVD or Diagnostic industry, with at least 5 years in a P&L or National Business Head role.