Fund Raising Associate

UNICEF; New Delhi; On-site; INR 420,000 - 700,000; Full time

Job summary

UNICEF in India seeks a Fund Raising Associate to help develop and implement donor acquisition plans across offline and online channels. The role supports agency campaigns, grows pledge donors, and strengthens fundraising systems in line with UNICEF’s 3Cs approach.

The position requires practical fundraising experience and the ability to analyze data, produce reports, and manage partnerships with contractors and suppliers. A bachelor’s degree in a relevant field is preferred.

Qualifications

• Fundraising experience is required to support agency campaigns and growth of pledge donors.
• Experience in developing fundraising strategic plans and monitoring activities.
• Ability to analyze fundraising performance and report on results.

Responsibilities

• Develop donor acquisition strategies across channels (direct marketing, Face-to-Face, telecalling, digital).
• Draft project documents, work plans, budgets, and proposals; coordinate with Supply/Procurement and Finance.
• Execute campaign tasks and ensure adherence to plans and SOPs.
• Manage contractors, suppliers, and outsourced staff to create audience-centric materials.
• Present expenditure, budget, and progress reports using team resources.
• Identify and implement new fundraising opportunities and channels.
• Conduct data analysis using Salesforce and Power BI; synthesize reports for fundraising performance.
• Coordinate with state offices and internal sections; provide administrative support.

Skills

Fundraising strategy development

Donor acquisition

Individual giving

Offline fundraising channels (F2F)

Telemarketing

Online fundraising channels (digital)

Project document drafting

Budget management

Contract management

Performance evaluation

Data analysis (Salesforce, Power BI)

Communication materials development

Administrative support

Education

Bachelor's degree in a relevant field

Master's degree

Tools

Salesforce

Power BI

Job description

Organizational context:

UNICEF operates in over 190 countries and territories, dedicated to saving children's lives, defending their rights, and helping them fulfill their potential from early childhood through adolescence. We are committed, passionate, and proud of our work, viewing the promotion of every child's rights not just as a job, but as a calling.

Job purpose:

The Fund Raising Associate will assist in developing and implementing strategic plans for individual giving donor acquisition, utilizing both offline (Face-to-Face, Telemarketing) and online (digital) channels. The primary goal is to acquire quality individual donors, focusing on increasing pledge donors to maximize the number of new donors and net income. This role supports agency-delivered acquisition campaigns and the growth of sustainable funding streams. It also involves upstream engagement through policy advocacy, systems strengthening, and strategic partnerships, applying UNICEF’s 3Cs approach to advance fundraising systems and outcomes for every child.

Responsibilities:

Assist in developing and implementing donor acquisition strategies and tests across various channels, including direct marketing, Face-to-Face, telecalling, and digital platforms. Draft project documents, work plans, budgets, and proposals, coordinating administrative processes with Supply/Procurement and Finance, including budget tracking and payment processing. Execute operational tasks for campaign results, ensuring adherence to plans and supporting the implementation of standard operating procedures. Facilitate daily briefings and manage relationships with contractors, suppliers, and outsourced staff to develop audience-centric communication materials for acquisition campaigns. Utilize Individual Giving team resources to evaluate campaign performance and present expenditure, budget, and progress reports. Identify and plan the implementation of new fundraising opportunities and sub-channels, adopting innovative acquisition approaches. Conduct research, analyze data using tools like Salesforce and Power BI, and synthesize information for fundraising performance reports and channel optimization. Support capacity development for contractors and suppliers, and coordinate with state offices and internal sections. Provide administrative support, including managing correspondence, arranging meetings, drafting minutes, processing invoices, and maintaining digital documentation.

Education:

Completion of secondary education is required. A bachelor's degree in a relevant field may substitute for three years of work experience. A master's degree may substitute for an additional two years.

Work experience:

Practical fundraising experience is required to effectively support agency-delivered acquisition campaigns and the growth of quality pledge donors. Experience in developing fundraising strategic plans, implementation, and monitoring of individual giving donor acquisition activities is essential.

Skills:

Fundraising strategy development, Donor acquisition, Individual giving, Offline fundraising channels (F2F, TM), Online fundraising channels (digital), Project document drafting, Budget management, Contract management, Performance evaluation, Data analysis (Salesforce, Power BI), Communication materials development, Administrative support

Required languages:

Desired languages: