Fresher or Experienced Digital Marketing

Brightpath Technology & Services; Bengaluru; On-site; INR 279,000 - 469,000; Full time

Job summary

BPAI, Bengaluru-based AI-powered B2B software company, seeks a Digital Marketing & Growth pro to build our brand, generate high-quality leads, and grow the customer base. This hands-on role blends marketing, lead generation, outreach, business development, and sales.

You will plan campaigns for B2B audiences, grow BPAI's presence on LinkedIn and other channels, create content about AI and automation, research target companies, generate leads, connect with decision-makers, schedule demos, and

Qualifications

• Excellent communication, marketing, and sales skills.
• Strong ability to attract, engage, and convert prospects.
• Confident speaking with decision-makers.
• Freshers welcome and adaptable.

Responsibilities

• Plan and run digital marketing campaigns for B2B audiences.
• Build and grow BPAI's presence across LinkedIn and other digital channels.
• Create engaging content around AI, automation, and business solutions.
• Research target companies and identify potential customers.
• Generate leads through LinkedIn, email, calling, campaigns, networking, and other channels.
• Connect with business owners and decision-makers.
• Understand customer needs and introduce relevant BPAI solutions.
• Schedule demos, follow up with prospects, and help convert leads into customers.
• Track leads, campaigns, and results and continuously improve performance.

Skills

Communication

Sales

Lead generation

Content creation

Networking

Executive outreach

Tools

LinkedIn

Email outreach

Job description

Employment: Full-time

About BPAI

BPAI is an AI-powered B2B software company helping businesses improve customer operations, automate workflows, and increase productivity.

About the Role

We are looking for a Digital Marketing & B2B Growth professional who can help us build our brand, generate quality leads, and grow our customer base.

This is a hands-on role combining digital marketing, lead generation, customer outreach, business development, and sales.

You will:

• Plan and execute digital marketing campaigns for B2B audiences.
• Build and grow BPAI's presence across LinkedIn and other digital channels.
• Create engaging content around AI, automation, and business solutions.
• Research target companies and identify potential customers.
• Generate leads through LinkedIn, email, calling, campaigns, networking, and other channels.
• Connect with business owners and decision-makers.
• Understand customer needs and introduce relevant BPAI solutions.
• Schedule demos, follow up with prospects, and help convert leads into customers.
• Track leads, campaigns, and results and continuously improve performance.

Who We're Looking For

• Excellent communication, marketing, and sales skills.
• Strong ability to attract, engage, and convert prospects.
• Confident speaking with new people and business decision-makers.
• Creative, energetic, and willing to experiment with new marketing ideas.
• Target-oriented with strong follow-up and persuasion skills.
• Interest in AI, technology, digital marketing, and business growth.
• Freshers and candidates from any background are welcome.
• Prior experience in sales, marketing, business development, banking, insurance, real estate, telecom, retail, education, hospitality, or other customer-facing roles is valuable.

Why Join BPAI?

• Work in the exciting AI & B2B technology space.
• Get hands-on experience across digital marketing, growth, sales, and AI.
• Work directly with businesses and decision-makers.
• Performance-based incentives and strong career growth.
• Opportunity to take ownership and make a visible impact.

If you are creative, confident, commercially minded, and genuinely good at selling ideas we want to hear from you.

Work From Office | Bengaluru