Freelance UX Copywriter & Content Strategist

Apro IT Solutions Pvt. Ltd; India; Remote; INR 482,000 - 1,929,000; Full time

Job summary

Apro IT Solutions Pvt. Ltd is seeking a Freelance UX Copywriter & Content Strategist to craft clear, user-focused copy across onboarding, navigation, and transactional flows on our digital marketplace platform.

You will simplify complex information into concise, consistent copy, structure content for schedules, pricing, and filters, and collaborate with designers and founders to improve overall user experience. Remote role in India with 3–5 years of experience.

Qualifications

• 3+ years of relevant professional experience.
• A strong portfolio showcasing UX writing or content design.
• Experience with marketplaces, EdTech, wellness, hyperlocal services, or booking platforms is preferred.

Responsibilities

• Write UX microcopy for onboarding, navigation, forms, buttons, booking, payments, messaging, and profiles.
• Create clear content for service discovery, categories, filters, schedules, pricing, and availability.
• Develop copy for booking flows, trial sessions, group classes, and attendance tracking.
• Write trust and safety messaging around coach verification, community classes, payments, receipts, and invoices.
• Create push notifications, booking confirmations, reminders, payment updates, and chat prompts.
• Develop tone of voice and messaging guidelines for different user groups.
• Review Figma screens and work closely with designers and founders to improve user communication.
• Identify confusing user journeys and recommend clearer content solutions.

Skills

UX writing

Content strategy

Onboarding copy

User journeys

Product experience

Attention to detail

Tools

Figma

FigJam

Google Docs

Notion

Slack

Job description

Freelance UX Copywriter & Content Strategist

Development Full Time Remote 3-5 years

We are looking for a Freelance UX Copywriter & Content Strategist to create clear, user-focused content and simplify key journeys across our digital marketplace platform.

Key Responsibilities

• Write UX microcopy for onboarding, navigation, forms, buttons, booking, payments, messaging, and profiles.
• Create clear content for service discovery, categories, filters, schedules, pricing, and availability.
• Develop copy for booking flows, trial sessions, group classes, and attendance tracking.
• Write trust and safety messaging around coach verification, community classes, payments, receipts, and invoices.
• Create push notifications, booking confirmations, reminders, payment updates, and chat prompts.
• Develop tone of voice and messaging guidelines for different user groups.
• Review Figma screens and work closely with designers and founders to improve user communication.
• Identify confusing user journeys and recommend clearer content solutions.

Required Skills

• Experience working on consumer apps, marketplaces, or digital service platforms.
• Strong ability to simplify complex information into short and clear copy.
• Experience structuring content for schedules, pricing, filters, and transactional flows.
• Good understanding of user journeys and product experiences.
• Strong understanding of Indian consumer behaviour, especially around trust, safety, parenting, and payments.
• Strong attention to detail and consistency.

Tools & Technologies

Figma FigJam or Miro Google Docs and Google Sheets Notion Slack or similar communication tools

Qualifications

• 3+ years of relevant professional experience.
• A strong portfolio showcasing UX writing or content design work.
• Experience with marketplaces, EdTech, wellness, hyperlocal services, or booking platforms is preferred.
• Experience working with Indian consumer-facing products is an advantage.
• India-based candidates are preferred for easier collaboration.

What We Expect

• Write clear, simple, and action-focused copy.
• Understand the needs of different users on the platform.
• Identify areas where users may face confusion or hesitation.
• Maintain consistency across all user journeys.
• Work independently and manage project timelines.
• Collaborate closely with product designers and founders.
• Deliver structured copy that can be easily used by design and development teams.

JOB OVERVIEW

Role Freelance UX Copywriter & Content Strategist

Department Development

Type Full Time

Location Remote

Experience 3-5 years

Posted 3 Sept 2026