Franchise Expansion Manager-Any Industry

Homelane; Bengaluru; On-site; INR 1,200,000 - 1,700,000; Full time

Job summary

Homelane Bengaluru is seeking a results-driven Franchise Expansion Manager to own end-to-end franchise acquisition and onboarding, from qualification to signing agreements.

You will drive lead management, consultative sales, ROI discussions, offline lead generation, and coordinate with Marketing and Operations to ensure timely franchise launches. Strong communication and negotiation skills are essential for sustained growth.

Qualifications

• 3–8 years of experience in franchise expansion and related roles.
• Experience in franchise expansion or dealer partner acquisition.
• Strong sales, presentation, negotiation and objection-handling skills.
• Ability to explain business models and ROI to prospects.
• Excellent communication and interpersonal skills.

Responsibilities

• Lead management: connect with franchise leads and drive timely follow-ups.
• Lead qualification: assess prospects based on investment, background, location, and suitability.
• Discovery & need analysis: understand objectives and investment appetite.
• Franchise presentation: explain model, brand, investment structure, ROI and support.
• ROI & commercial discussion: address questions on investment, profitability, returns.
• Objection handling: address concerns on investment, territory, operations and brand.
• Negotiation & closure: drive discussions and convert prospects to sign-ups.
• Agreement & documentation: coordinate for documentation and payment closure.
• Franchisee onboarding: ensure smooth transition to onboarding.
• Launch coordination: track milestones with ops, marketing and training.
• Franchise consultant onboarding: manage consultants to generate leads.
• Offline lead generation: participate in events and local activations.
• CRM & MIS: maintain CRM records and pipeline stages.
• Timely reporting: provide regular pipeline, meetings and onboarding progress.
• Marketing feedback: report on lead quality and campaign effectiveness.
• Cross-functional coordination: work with Marketing, Operations, Finance, Legal, Projects.

Skills

Franchise expansion

Business development

Channel sales

Negotiation

Lead follow-up

Job description

Reporting to: Head – Franchise Expansion

Role Overview

We are looking for a result-oriented Franchise Expansion Manager to manage the end-to-end franchise acquisition and onboarding process. The role will be responsible for converting franchise leads into successful sign-ups through effective qualification, consultative selling, proposal presentation, negotiation, objection handling and relationship management.

The role will also involve franchise consultant onboarding, offline lead-generation activities, CRM/MIS management and close coordination with the Marketing and Operations teams.

Key Responsibilities

• Lead Management: Connect with incoming franchise leads through calls, meetings and other channels and drive timely follow-ups.
• Lead Qualification: Assess prospects based on investment capability, business background, industry experience, location, time commitment and overall suitability.
• Discovery & Need Analysis: Understand the prospect's objectives, expectations, investment appetite and business aspirations.
• Franchise Presentation: Present the franchise business model, brand proposition, investment structure, revenue potential, ROI and support provided by the company.
• ROI & Commercial Discussion: Explain the financial model and commercial proposition and address queries related to investment, profitability and returns.
• Objection Handling: Effectively address concerns related to investment, competition, ROI, territory, operations, brand and other aspects of the franchise opportunity.
• Negotiation & Closure: Drive commercial discussions, negotiate within approved guidelines and convert qualified prospects into franchise sign-ups.
• Agreement & Documentation: Coordinate with internal teams and the prospective franchisee for documentation, agreement execution and payment closure.
• Franchisee Onboarding: Ensure a smooth transition from signed franchisee to onboarding by coordinating with relevant internal teams.
• Launch Coordination: Track onboarding milestones and coordinate with Operations, Projects, Marketing, Training and other teams to ensure timely franchise launch.
• Franchise Consultant Onboarding: Identify, onboard and manage franchise consultants/referral partners to generate quality franchise leads.
• Offline Lead Generation: Participate in exhibitions, business networking events, franchise meets, local activations and other offline lead-generation initiatives.
• CRM & MIS: Maintain accurate and up-to-date CRM records, pipeline stages, follow-ups, closures and onboarding status.
• Timely Reporting: Submit daily/weekly/monthly reports covering lead pipeline, meetings, proposals, negotiations, closures and onboarding progress.
• Marketing Feedback: Share regular feedback with the Marketing team on lead quality, lead sources, prospect objections, market response and campaign effectiveness.
• Cross-functional Coordination: Work closely with Marketing, Operations, Finance, Legal, Projects and Training teams to ensure seamless franchise acquisition and launch.

Key Performance Indicators

• Qualified franchise leads handled
• Lead-to-meeting conversion
• Meeting-to-sign-up conversion
• Number of franchise sign-ups
• Franchise fee/collection achievement
• Lead follow-up TAT
• Onboarding and launch TAT
• Franchise consultant onboarding and productivity
• CRM hygiene and reporting compliance
• Lead quality and marketing feedback

Candidate Profile

• 3–8 years of experience in franchise expansion, business development, channel sales, retail expansion or consultative sales.
• Experience in franchise expansion or dealer partner acquisition is a must.
• Strong sales, presentation, negotiation and objection-handling skills.
• Ability to understand and explain business models and ROI.
• Strong follow-up and closure orientation.
• Excellent communication and interpersonal skills.
• Comfortable meeting prospects and participating in offline events/networking activities.