Franchise Acqusition Manager

UnfilterStory; West Bengal; On-site; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Performance-based incentives

Job summary

UnfilterStory is seeking a proactive Franchise Acquisition Manager to drive expansion across new markets. You will identify potential partners, generate leads, present opportunities, conduct meetings, negotiate terms and convert prospects into franchisees.

The role emphasizes sales discipline, networking, travel to events, and close collaboration with legal, operations and finance teams to onboard partners and support launches.

Qualifications

• Strong communication and presentation skills.
• Sales and business development expertise.
• Lead generation and cold-calling skills.
• Negotiation and objection-handling ability.
• Strong follow-up and relationship management.
• Ability to pitch business opportunities confidently.

Responsibilities

• Franchise Partner Acquisition: identify and approach potential partners, entrepreneurs, investors and business owners.
• Build a pipeline of qualified prospects across targeted cities and markets.
• Generate leads through cold calling, LinkedIn, referrals, networking, digital channels and events.
• Research prospects and understand their background, investment capacity and location preferences.
• Present the franchise opportunity and conduct meetings to drive conversion.
• Negotiate terms within company guidelines and drive towards signing the agreement.

Skills

Strong communication

Sales and business development

Lead generation

Negotiation

Relationship management

Travel willingness

CRM and pipeline

Job description

• Business development
• B2B sales
• Channel sales
• Investment sales
• Real estate sales
• Franchise proposals/pitches delivered

Franchise Acquisition Manager

Department: Business Development / Franchise Expansion

Experience: 5–20 years

Employment Type: Full-time

About The Role

We are looking for a proactive and target-driven Franchise Acquisition Manager to drive the company's franchise expansion across new markets. The role will be responsible for identifying potential franchise partners, generating and qualifying leads, presenting the franchise opportunity, conducting meetings, managing negotiations and converting prospects into franchise partners. The ideal candidate should have strong sales, communication, networking, negotiation and relationship-building skills, along with a strong understanding of the franchise sales cycle.

Key Responsibilities

Franchise Partner Acquisition

• Identify and approach potential franchise partners, entrepreneurs, investors and business owners.
• Build a strong pipeline of qualified franchise prospects across targeted cities and markets.
• Generate leads through cold calling, LinkedIn, referrals, networking, digital channels, franchise portals and industry events.
• Research prospective partners and understand their business background, investment capacity and preferred location.
• Reach out to qualified prospects and introduce the company's franchise opportunity.

Franchise Pitch & Conversion

• Conduct franchise presentations and explain the:
  • Franchise business model
  • Initial investment
  • Franchise fee
  • Infrastructure/setup requirements
  • Revenue model
  • Support provided by the company
  • Territory/location requirements
    • Roles and responsibilities of the franchise partner
• Schedule and conduct virtual and face-to-face meetings with prospective franchisees.
• Handle questions, objections and commercial discussions professionally.
• Follow up with prospects throughout the sales cycle.
• Negotiate commercial terms within approved company guidelines.
• Drive prospects toward signing the franchise agreement.

Market Expansion

• Identify cities, locations and markets suitable for franchise expansion.
• Conduct basic market and competitor research.
• Develop franchise acquisition strategies for different territories.
• Build relationships with local entrepreneurs, business networks, consultants and channel partners.
• Participate in franchise expos, exhibitions, business networking events and investor/business meets.

Partner Qualification & Onboarding

• Evaluate prospective franchisees based on investment capability, business experience, location and suitability.
• Maintain detailed records of franchise prospects and conversations.
• Coordinate with legal, operations, finance and management teams during the onboarding process.
• Support the franchise partner from initial discussion through agreement and launch.
• Maintain strong relationships with newly onboarded franchise partners.

Lead Generation Channels

The candidate will be expected to actively develop franchise leads through:

• LinkedIn and social media
• Cold calling
• WhatsApp/business networking
• Franchise portals
• Referrals
• Existing business networks
• Franchise exhibitions and events
• Local business associations
• Digital marketing leads
• Strategic partnerships and channel partners

Required Skills

• Strong communication and presentation skills
• Sales and business development expertise
• Lead generation and cold-calling skills
• Negotiation and objection-handling ability
• Strong follow-up and relationship management
• Ability to pitch business opportunities confidently
• Target-oriented approach
• Good networking abilities
• CRM and sales pipeline management
• Willingness to travel for franchise meetings and events

Preferred Experience

Candidates with experience in:

• Franchise sales / franchise development
• Business development
• B2B sales
• Channel sales
• Partner acquisition
• Investment sales
• Real estate sales
• Retail/F&B/education/healthcare franchise sales
• Entrepreneurship or startup business development will be preferred.

Key KPIs

• Number of qualified franchise leads generated
• Franchise meetings conducted
• Franchise proposals/pitches delivered
• Lead-to-meeting conversion
• Meeting-to-franchise conversion
• Number of franchise partners onboarded
• Franchise revenue generated
• New cities/territories opened
• Sales pipeline value

Incentives: Performance-based incentives on successful franchise acquisition

Ideal Candidate

The ideal candidate is someone who can find the right people, start conversations, sell the franchise opportunity, handle objections, negotiate effectively and close franchise partnerships. This is a target-driven acquisition role, with strong emphasis on lead generation, meetings and successful franchise conversions.

Skills: sales,franchise sales,investment,networking,lead generation,franchise,events,business development,investor