Founder’s Office – Personal Branding & PR Manager

SANSKRITI; Bengaluru; On-site; INR 1,500,000 - 2,800,000; Full time

Job summary

Sanskriti.live is seeking a dynamic Founder’s Office Personal Branding & PR Manager to shape the founder’s public persona and industry presence from Bengaluru. You will translate ideas into compelling narratives and build relationships with media, investors, and key stakeholders.

You will own storytelling across LinkedIn, media, and industry platforms, identifying speaking opportunities and keynote moments while coordinating with the founder and leadership team.

Qualifications

• 2–5 years of experience in public relations, personal branding, corporate communications, or a related field.
• Excellent writing, editing, storytelling, and research skills.
• Strong understanding of LinkedIn and executive personal branding.
• Experience creating content for founders, CXOs, or senior leadership is a plus.
• Understanding of media relations, PR outreach, and journalist engagement.

Responsibilities

• Develop and execute the founder's personal branding strategy across platforms.
• Own LinkedIn strategy, content calendar, and publishing; track performance.
• Build relationships with journalists and media houses; pursue interviews and features.
• Develop narratives around the founder's journey, vision, and business milestones.
• Track impressions, engagement, and reporting on personal brand growth.

Skills

Public relations

Personal branding

Content strategy

Storytelling

LinkedIn

Job description

We're Hiring: Founder’s Office – Personal Branding & PR Manager

Company: Sanskriti.live

Location: Bengaluru

Experience: 2–5 years

Employment Type: Full-time

About Sanskriti.live

Sanskriti.live is a cultural entertainment platform bringing India's rich cultural heritage to global audiences through original content, music, dance, documentaries, and creative experiences.

We are building a global cultural ecosystem at the intersection of entertainment, technology, and culture.

About the Role

We are looking for a dynamic and strategic communications professional to work closely with our founder and build his personal brand, thought leadership, and industry presence.

This role will sit within the Founder’s Office and will own the founder's communication strategy across LinkedIn, media, PR, and relevant industry platforms.

From translating the founder's vision and ideas into compelling narratives to building relationships with media and identifying speaking opportunities, you will play a key role in shaping how the founder and his work are perceived by the industry.

This is a high-ownership role for someone who combines strong storytelling skills with strategic thinking, curiosity, and an understanding of the media and business ecosystem.

Key Responsibilities

1. Founder Personal Branding & Thought Leadership

• Develop and execute the founder's personal branding strategy.
• Establish a distinct voice and positioning for the founder across professional platforms.
• Identify relevant themes around entrepreneurship, leadership, media, entertainment, technology, AI, cultural IP, and business strategy.
• Translate the founder's thoughts, conversations, experiences, and vision into compelling narratives.
• Build the founder's credibility and visibility among investors, entrepreneurs, industry leaders, and other stakeholders.

2. LinkedIn Strategy & Content

• Own the founder's LinkedIn strategy, content calendar, and publishing.
• Research industry trends, business developments, and relevant conversations.
• Write engaging LinkedIn posts, articles, opinion pieces, and leadership perspectives.
• Develop storytelling around company milestones, partnerships, projects, and business developments.
• Track content performance and continuously improve reach, engagement, and audience quality.

3. Public Relations & Media Outreach

• Develop and execute PR strategies to strengthen the founder's public profile.
• Build relationships with journalists, editors, publications, and media houses.
• Identify and pursue opportunities for interviews, podcasts, guest articles, and media features.
• Draft press releases, media pitches, founder profiles, and interview briefs.
• Explore opportunities for speaking engagements, panel discussions, and industry events.

4. Strategic Communications

• Develop narratives around the founder's business journey, vision, and long‑term ambitions.
• Support communication around fundraising, strategic partnerships, business milestones, and announcements.
• Identify opportunities to position the founder in relevant industry conversations.
• Research industry leaders, platforms, conferences, and communities that can help expand his professional network.

5. Performance & Reporting

• Track LinkedIn impressions, engagement, follower growth, and audience quality.
• Monitor media mentions, PR coverage, interviews, and speaking opportunities.
• Prepare periodic reports on personal brand growth and communication performance.
  

What We're Looking For

• 2–5 years of experience in public relations, personal branding, corporate communications, content strategy, or a related field.
• Excellent writing, editing, storytelling, and research skills.
• Strong understanding of LinkedIn and executive personal branding.
• Experience creating content for founders, CXOs, or senior leadership is a plus.
• Understanding of media relations, PR outreach, and journalist engagement.
• Ability to convert complex business ideas into clear, engaging narratives.
• Strong networking, communication, and stakeholder management skills.
• Experience in media, entertainment, technology, or the startup ecosystem will be an advantage.
  

What Success Looks Like

• A strong, recognisable and consistent founder brand.
• Meaningful growth in LinkedIn visibility and engagement.
• Regular, high‑quality thought leadership content.
• Relevant media coverage and industry recognition.
• Podcast appearances, interviews, and speaking opportunities.
• Stronger relationships with investors, media professionals, and industry stakeholders.
  

Who Should Apply?

Someone who can think like a brand strategist, write like a journalist, and operate like a communications partner to the founder.

You should be comfortable working closely with senior leadership, have a strong sense of storytelling, and be proactive in identifying opportunities rather than simply waiting for briefs.

If building a founder's voice, shaping narratives, and creating meaningful industry visibility excites you, we'd love to hear from you.