Founder's Office (fintech, 20L)

profound.me; Mumbai; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

profound.me is seeking a hands-on GTM professional to join the Founder's Office. You will work directly with the co-founder leading sales and marketing, plus the Head of Marketing, on a role spanning performance marketing, growth, partnerships, and analytics.

You will own campaigns across Meta, Google, and other channels while building dashboards and reporting loops to measure what works and where to improve. A fast-moving startup mindset is essential.

Qualifications

• Experience tracking a sales/marketing funnel end-to-end.
• Ability to diagnose problems using data and dashboards.
• Familiarity with Meta and Google Ads campaigns.

Responsibilities

• Run and optimise paid campaigns across Meta, Google, and other channels.
• Own creative briefs, spend analysis, and lead volume growth.
• Build the organic, SEO, and AEO engine to generate inbound demand.
• Explore partnerships with influencers and financial institutions.
• Map the sales funnel, identify conversion leaks, and implement fixes.
• Analyse sales rep performance and improve tracking, processes, and incentives.

Skills

Funnel analytics

Paid campaigns

Meta Ads

Google Ads

Data-driven

Cross-functional collaboration

Startup environment

Job description

This role is for one of our partner companies, seed funded (fintech)

About the Role

As part of the Founder's Office - GTM, you'll work directly with the co-founder leading sales & marketing and the Head of Marketing. This is a hands-on GTM role spanning performance marketing, growth, partnerships, sales funnel optimisation, and analytics.

What you'll own

• Run and optimise paid campaigns across Meta, Google, and other channels
• Own creative briefs, spend analysis, and lead volume growth
• Build the organic, SEO, and AEO engine to generate inbound demand
• Explore partnerships with influencers, mutual fund houses, and financial institutions
• Map the entire sales funnel, identify conversion leaks, and implement fixes
• Analyse sales rep performance and improve tracking, processes, and incentive structures
• Build dashboards and reporting loops to understand what's working and where the team needs to improve

You'll be a great fit if

• You've tracked a sales or marketing funnel end to end and can diagnose problems using data
• You've run or assisted with campaigns across Meta or Google Ads
• You've worked in a fast-moving startup, consulting, growth, or Founder's Office environment
• You're comfortable working with spreadsheets, dashboards, and messy datasets
• You can take an ambiguous problem and independently turn it into a structured execution plan
• You're analytical, detail-oriented, and comfortable owning multiple workstreams simultaneously
• You move quickly without needing a predefined playbook