Fmcg Sales Executive (Pulses and Staples )

Nasina Mahesh; Thiruvananthapuram; On-site; INR 240,000 - 360,000; Full time

Benefits offered by this job

Travel allowance as per company policy

Incentives linked to sales performance

Career growth opportunities

Job summary

Nasina Mahesh is seeking a proactive Sales Executive in Thiruvananthapuram to drive growth in pulses and staple products. You will develop distributor and retailer networks, promote our FMCG range, and work towards monthly and quarterly sales targets.

You will liaise with wholesalers, retailers, and Kirana stores, monitor market trends, and ensure product visibility and timely deliveries. Fluency in local languages and strong communication will help you succeed.

Qualifications

• 1–3 years FMCG sales experience in pulses, dals or staples.
• Strong communication and negotiation skills.
• Willingness to travel within the territory and occasional outstation visits.

Responsibilities

• Develop and maintain relationships with distributors, wholesalers, retailers, supermarkets, and Kirana stores.
• Promote and sell pulses, dals, and other FMCG products in the assigned territory.
• Identify new business opportunities and expand market reach.
• Achieve monthly and quarterly sales targets.
• Conduct regular market visits to generate orders and monitor product availability.
• Appoint new distributors and expand the distribution network.
• Ensure product visibility, shelf placement, and brand promotion at retail outlets.
• Monitor competitor activities, pricing, schemes, and market trends.
• Follow up on payments and outstanding dues from customers.
• Coordinate with the supply chain team to ensure timely product delivery.
• Prepare daily sales reports, market visit reports, and customer feedback.
• Maintain strong relationships with existing customers and ensure customer satisfaction.

Skills

Strong communication skills

Negotiation skills

Sales target achievement

FMCG familiarity

Territory travel readiness

MS Excel basics

Malayalam fluency

Hindi/English basic

Education

Bachelor's degree or equivalent

Tools

MS Excel

Job description

Job Description: Sales Executive FMCG (Pulses & Staples)

Job Title: Sales Executive FMCG

Industry: FMCG Pulses, Dal & Food Staples

Department: Sales & Marketing

Experience: 1-3 years (preferred)

Job Location: Thiruvananthapuram , Kerala

Employment Type: Full-time

Salary: As per industry standards and experience

About the Role:

We are looking for a dynamic and target-oriented Sales Executive to drive sales and expand our market presence in the FMCG sector, particularly in pulses, dals, and other food staples. The candidate will be responsible for developing distributor and retailer networks, generating new business, and achieving sales targets.

Key Responsibilities:

• Develop and maintain relationships with distributors, wholesalers, retailers, supermarkets, and Kirana stores.
• Promote and sell pulses, dals, and other FMCG products in the assigned territory.
• Identify new business opportunities and expand market reach.
• Achieve monthly and quarterly sales targets.
• Conduct regular market visits to generate orders and monitor product availability.
• Appoint new distributors and expand the distribution network.
• Ensure product visibility, shelf placement, and brand promotion at retail outlets.
• Monitor competitor activities, pricing, schemes, and market trends.
• Follow up on payments and outstanding dues from customers.
• Coordinate with the supply chain team to ensure timely product delivery.
• Prepare daily sales reports, market visit reports, and customer feedback.
• Maintain strong relationships with existing customers and ensure customer satisfaction.

Required Skills and Qualifications:

• 10th , 12th Pass, Bachelor's degree or equivalent qualification preferred.
• 1-3 years of experience in FMCG sales, preferably in pulses, rice, atta, or other food staples.
• Experience in general trade, distributor handling, and retail sales.
• Good communication, negotiation, and convincing skills.
• Ability to achieve sales targets and develop new markets.
• Knowledge of the local market and retailer network.
• Willingness to travel within the assigned territory and Out station If required.
• Basic knowledge of MS Excel and sales reporting.
• Basic knowledge of Hindi and/or English will be an added advantage.
• Must be fluent in the local/regional language of the assigned territory.( Eg: Malayalam.)

Preferred Candidate Profile:

Candidates with experience in dal mills, pulses , packaged food products, FMCG distribution, or staples sales will be preferred.

Candidates with own Vehicle preferred.

Compensation and Benefits:

• Competitive salary based on experience.
• Incentives linked to sales performance.
• Travel allowance as per company policy.
• Career growth opportunities.

Perks and benefits

Travel allowance