Finance Controller – CFO Track – FMCG/D2C – CA Consult Shekhar Pandey

The Corporate Institute; Gurugram District; On-site; INR 2,000,000 - 3,200,000; Full time

Job summary

FMCG D2C Brand in Gurgaon is seeking a Chartered Accountant to build the finance function from scratch. You will work directly with founders to shape the valuation story ahead of funding rounds.

This hands-on role requires setting up MIS, budgeting, forecasting, and stringent controls across procurement, inventory and channels, with rapid growth and high visibility. 3–6 years post-qualification experience and startup or high-growth exposure are preferred.

Qualifications

• Qualified CA with 3–6 years post-qualification experience.
• Experience in E-commerce, D2C, FMCG or related sectors is valued.
• Strong grasp of financial reporting, compliance and working capital fundamentals.
• Willingness to build unit economics and MIS from scratch.
• Startup or high-growth exposure is a strong plus.

Responsibilities

• Set up the finance and controllership function from scratch, including systems, processes and controls.
• Own P&L, cash flow and working capital across channels.
• Develop unit economics models (CAC, LTV, margin) by SKU, channel and platform.
• Ensure GST, TDS, ROC filings and audit-ready books.
• Provide data-backed recommendations on pricing, inventory and growth investments.

Skills

Communication skills

Entrepreneurial mindset

Ambiguity tolerance

Stakeholder management

Education

Chartered Accountant

Tools

Excel

ERP / Finance Systems

Job description

Company: FMCG D2C Brand (~25 Cr revenue, Shark Tank funded, high-growth trajectory)

Location: Gurgaon

Reports to: Founder / CEO

Team: Individual contributor initially, building out a team as the function scales

About the Company:

We are a fast-growing FMCG D2C brand with strong product-market fit, celebrity-backed funding (Shark Tank), and an ambitious growth roadmap. As we scale toward our next round of funding, we’re building out our core leadership team – starting with finance.

The Opportunity:

This is a rare opportunity for a young, ambitious CA to build an entire finance and controllership function from scratch – not inherit one. You’ll move from execution to ownership fast, working directly with the founders and playing a hands‑on role in shaping the company’s valuation story ahead of its next funding round.

Key Responsibilities:

1. Finance Function Set-Up:

• Build the finance and controllership function from the ground up – systems, processes, controls, and reporting frameworks.
• Set up MIS, budgeting, and forecasting frameworks suited to a fast‑scaling D2C business.
• Implement financial controls and SOPs across procurement, inventory, sales, and D2C/marketplace operations.

2. Financial Planning & Analysis:

• Own P&L, cash flow, and working capital management across online and offline channels.
• Build unit economics models (CAC, LTV, contribution margin) by SKU, channel, and platform.
• Support founders with data and analysis on pricing, margin, and channel profitability decisions.

3. Compliance & Governance:

• Ensure statutory compliance – GST, TDS, ROC filings, and other regulatory requirements.
• Set up audit‑ready books and processes in anticipation of due diligence for future funding rounds.
• Manage relationships with auditors, tax consultants, and banking partners.

4. Fundraise & Investor Readiness:

• Prepare financial models and investor MIS to support fundraising.
• Support due diligence processes during future funding rounds.
• Build a finance function credible enough to withstand institutional investor scrutiny.

5. Business Partnering:

• Act as a hands‑on finance partner to the founding team, not just a back‑office function.
• Provide data‑backed recommendations on inventory planning, channel mix, and growth investments.
• Track and report key business metrics (D2C, marketplace, offline retail) to leadership.

What We’re Looking For:

• Qualified CA with 3 – 6 years of post-qualification experience.
• Prior exposure to E-commerce, D2C, Retail, or FMCG – Big 4 audit background with relevant client exposure also considered.
• Strong grip on financial reporting, compliance, and working capital fundamentals; willingness to build unit economics and MIS from scratch.
• High energy, entrepreneurial mindset – comfortable with ambiguity and building a function with minimal handholding.
• Strong communication skills to work directly with founders and external stakeholders (investors, auditors, banks).
• Prior startup or high‑growth company exposure is a strong plus, though not mandatory.

Why Join Us:

• Rare opportunity to build and own the finance function of a brand with proven product acceptability and marquee investor backing.
• Direct, high‑visibility role working with founders – fast track to a CFO‑level position as the company scales.
• Significant upside as the company grows toward its next valuation milestone.
• Steep learning curve with real ownership, not a siloed reporting role.