Field Officer

Cadila Pharmaceuticals Limited; Purba Bardhaman; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Cadila Pharmaceuticals Limited is seeking a field-based Sales Executive to drive prescription generation and achieve territory targets. You will promote products, build doctor and chemist relationships, and ensure product availability across the territory.

The role requires achieving sales budgets, managing stock and orders, and conducting promotional activities with adherence to compliance norms. Strong communication and field planning are essential.

Qualifications

• Strong ability to detail scientific products and handle objections.
• Proven relationship-building with doctors, consultants and chemists.
• Effective territory planning and time management skills.
• Track record of achieving sales targets and budget milestones.
• Experience in market intelligence gathering and reporting.
• High ownership mindset and accountability.
• Ability to work independently and collaboratively.
• Excellent communication and presentation skills.

Responsibilities

• Achieve and surpass the assigned Sales Budget and YPM (Yearly Performance Milestone) for the territory.
• Promote products to generate Rx demand and secondary sales.
• Personally, book orders to maintain stock levels and prevent stock-outs.
• Maintain a Doctor Call Average of 10+1 per day and high MCR coverage.
• Build strong professional relationships with key doctors, consultants, and retailers.
• Implement sales strategies and identify new market opportunities within the territory.
• Manage relationships with Stockists and C&F agents to ensure seamless supply.
• Organize seminars, doctor group meetings and promotional activities.
• Submit Daily Work Plans and Daily Call Reports; provide market feedback.

Skills

Scientific product detailing

Relationship building

Territory planning

Sales execution

Target orientation

Market intelligence

Accountability

Independent work

Job description

Role Objective / Major Purpose of the Job

To drive prescription generation and achieve assigned sales targets by effectively promoting the company’s products, strengthening doctor and chemist relationships, and ensuring product availability across the territory.

Principal Tasks & Responsibilities

Sales & Target Achievement

• Achieve and consistently surpass the assigned Sales Budget and YPM (Yearly Performance Milestone) for the territory.
• Ensure effective product promotion to generate Rx demand and secondary sales.
• Personally, book orders to maintain adequate stock levels and avoid stock-outs.

Doctor & Chemist Coverage

• Maintain a Doctor Call Average of 10+1 per day.
• Achieve Minimum 95% MCR (Monthly Call Report) coverage.
• Ensure a minimum of 5 chemist calls per day.
• Build strong professional relationships with key doctors, consultants, and retail chemists.

Market Development & Strategy Implementation

• Implement sales and marketing strategies designed by management.
• Identify potential markets and new customer opportunities within the territory.
• Expand doctor base and enhance prescription share.

Stockist & Distribution Management

• Manage relationships with Stockists and C&F agents to ensure seamless supply.
• Monitor product availability, stock movement, and expiry management.

Promotional Activities

• Organize and conduct symposiums, seminars, and doctors’ group meetings.
• Actively participate in Cycle Briefing Meets and other company meetings.
• Ensure effective use of promotional inputs and materials.

Reporting & Compliance

• Plan daily work schedules effectively and submit Daily Work Plans.
• Submit Daily Call Reports through the PHYZII reporting tool.
• Provide structured market feedback on company and competitor products to the Product Management Team.
• Submit expense statements within stipulated timelines.
• Ensure adherence to company policies and ethical promotion standards.

Accountability

• In the absence of the job holder, responsibilities will be handled by the designee assigned by the reporting manager.

Key Skills & Competencies

Functional / Technical

• Scientific product detailing & effective objection handling
• Relationship building and influencing ability
• Territory planning & time management
• Sales execution and target orientation
• Market intelligence gathering and reporting
• Adaptability, ownership mindset & accountability
• Ability to work independently as well as collaboratively

Behavioural

• Strong communication and impactful presentation skills