Field Officer

Cadila Pharmaceuticals Limited; Gorakhpur District; On-site; INR 300,000 - 450,000; Full time

Job summary

Cadila Pharmaceuticals Limited in Gorakhpur is seeking a dynamic Medical Representative to drive prescription generation and strengthen doctor and chemist relationships. The role focuses on ensuring product availability across the territory and achieving sales targets through effective promotions.

You will plan daily activities, expand the doctor base, and report outcomes through daily call reports while coordinating with stockists and field staff to maintain stock levels and ethical promotions.

Qualifications

• Proven pharmaceutical sales experience with ability to meet targets.
• Strong ability to plan and execute field activities and report outcomes.
• Proficient in building professional relationships with doctors and chemists.

Responsibilities

• Achieve and surpass territory sales budget and yearly milestones.
• Promote products to generate Rx demand and secondary sales.
• Book orders to maintain stock levels and avoid stock-outs.
• Maintain Doctor Call Average and achieve high coverage.
• Build relationships with doctors, consultants, and retail chemists.
• Implement sales/marketing strategies and identify new opportunities.
• Manage stockists and C&F relationships; monitor stock and expiry.
• Organize seminars, doctor group meetings and training events.
• Submit Daily Work Plans and Daily Call Reports; provide market feedback.
• Ensure adherence to policies and ethical promotion standards.

Skills

Scientific detailing

Relationship building

Territory planning

Sales execution

Market intelligence

Adaptability

Ownership mindset

Independence

Job description

Role Objective / Major Purpose of the Job

To drive prescription generation and achieve assigned sales targets by effectively promoting the company’s products, strengthening doctor and chemist relationships, and ensuring product availability across the territory.

Principal Tasks & Responsibilities

1. Sales & Target Achievement
   • Achieve and consistently surpass the assigned Sales Budget and YPM (Yearly Performance Milestone) for the territory.
   • Ensure effective product promotion to generate Rx demand and secondary sales.
   • Personally, book orders to maintain adequate stock levels and avoid stock-outs.
2. Doctor & Chemist Coverage
   • Maintain a Doctor Call Average of 10+1 per day.
   • Achieve Minimum 95% MCR (Monthly Call Report) coverage.
   • Ensure a minimum of 5 chemist calls per day.
   • Build strong professional relationships with key doctors, consultants, and retail chemists.
3. Market Development & Strategy Implementation
   • Implement sales and marketing strategies designed by management.
   • Identify potential markets and new customer opportunities within the territory.
   • Expand doctor base and enhance prescription share.
4. Stockist & Distribution Management
   • Manage relationships with Stockists and C&F agents to ensure seamless supply.
   • Monitor product availability, stock movement, and expiry management.
5. Promotional Activities
   • Organize and conduct symposiums, seminars, and doctors’ group meetings.
   • Actively participate in Cycle Briefing Meets and other company meetings.
   • Ensure effective use of promotional inputs and materials.
6. Reporting & Compliance
   • Plan daily work schedules effectively and submit Daily Work Plans.
   • Submit Daily Call Reports through the PHYZII reporting tool.
   • Provide structured market feedback on company and competitor products to the Product Management Team.
   • Submit expense statements within stipulated timelines.
   • Ensure adherence to company policies and ethical promotion standards.

Accountability

In the absence of the job holder, responsibilities will be handled by the designee assigned by the reporting manager.

Key Skills & Competencies

Functional / Technical:

• Scientific product detailing & effective objection handling
• Relationship building and influencing ability
• Territory planning & time management
• Sales execution and target orientation
• Market intelligence gathering and reporting
• Adaptability, ownership mindset & accountability
• Ability to work independently as well as collaboratively

Behavioural:

• Strong communication and impactful presentation skills