Field Officer

Amrit Cement; Bongaigaon; On-site; INR 300,000 - 420,000; Full time

Job summary

Amrit Cement Limited seeks a Field Officer Techno Marketing to generate and convert IHB leads at construction sites, while creating product awareness through technical engagement and coordinating with sales and technical teams. The role requires 0–3 years in cement/building materials and a Civil diploma/HS background is preferred.

The incumbent will conduct site visits, support branding initiatives, and ensure smooth dealer interactions.

Qualifications

• 0–3 years experience in cement/building materials preferred.
• Qualification: H.S/Diploma in Civil (preferred).
• Experience in field roles and dealer/site coordination is a plus.

Responsibilities

• Generate and convert IHB leads through dealer and site visits.
• Conduct daily site visits and engage with masons, contractors and IHBs.
• Coordinate with engineers for site demonstrations and technical support.
• Visit Gram Panchayat, Block offices and home loan departments regularly.
• Upload and track leads through prescribed CRM / Google Forms.
• Support branding and product awareness initiatives.
• Escort IHBs to dealer counters and ensure product conversion.

Skills

Lead generation

Site visits

Technical engagement

CRM / data tracking

Brand awareness support

Education

H.S./Diploma in Civil

Tools

CRM systems

Google Forms

Job description

JOB DESCRIPTION

1. Position Details

Designation: Field Officer Techno Marketing
Reporting To: Area Sales Manager / Zonal In-charge
Location: Assigned Territory
Experience: 0–3 years (Cement / Building Materials Industry preferred)
Qualification: H.S/Diploma in Civil (Preferred)
Department: Techno Marketing

2. Role Purpose

The Field Officer – Techno Marketing is responsible for generating and converting IHB (Individual House Builder) leads at the construction stage, creating product awareness through technical engagement, and supporting sales growth through site-level interventions and coordination with sales and technical teams.

3. Key Responsibilities

• Generate and convert IHB leads through dealer and site visits.
  Conduct daily site visits and engage with masons, contractors and IHBs.
  Coordinate with engineers for site demonstrations and technical support.
  Visit Gram Panchayat, Block offices and home loan departments regularly.
  Upload and track leads through prescribed CRM / Google Forms.
  Support branding and product awareness initiatives.
  Escort IHBs to dealer counters and ensure product conversion.

4. Key Result Areas (KRA)

Number of IHB leads generated and converted
Site visits and technical demonstrations conducted
Dealer counter conversion support
Market coverage and product visibility
Timely and accurate reporting

5. Roadmap of Success (First 12 Months)

• 0–3 Months: Territory familiarization, product training, lead generation initiation
  4–6 Months: Consistent lead conversion, dealer coordination, visibility improvement
  7–9 Months: High conversion efficiency, strong PR with influencers
  10–12 Months: Sustained contribution to sales growth and market penetration
  

6. Annual Success Plan (FY)

• Achieve assigned IHB conversion targets
  Support sales team in achieving territory volume goals
  Improve brand recall at site level
  Maintain structured and disciplined field reporting

7. Competency Framework

Functional Competencies:
Basic technical knowledge of cement and construction
Lead generation and site engagement skills
Understanding of rural and semi-urban markets

Behavioural Competencies:
Result orientation
Communication and interpersonal skills
Field discipline and ownership

8. Company Profile

Set up and promoted by first generation entrepreneurs more than a decade ago, Amrit Cement Limited (ACL) today is one of the leading manufacturers of cement with a Pan-India presence and a particularly strong foothold in the North East Indian market.

Website: https://www.amritcement.com/about/company-profile/

Address :6th Floor, Trinity Tower, 226/1, Acharya Jagadish Chandra Bose Rd, Sreepally Ballygunge Kolkata, West Bengal-700020