Field Marketing Representative

ADYMIC; Kolkata District; On-site; INR 335,000 - 502,000; Full time

Job summary

Mercury Educare in Kolkata is seeking a Field Marketing Representative to drive college and institute partnerships and AI training adoption. You will visit campuses, present programs, and build a pipeline of institutional leads across Kolkata and surrounding areas.

The role offers in-person field work, relationship-building with decision-makers, and opportunities to grow with performance-based incentives and a dynamic education-sector environment.

Qualifications

• Bachelor's degree in any discipline.
• 0–3 years of experience in field marketing, business development, education sales, institutional sales, admissions, training sales, or a related field.
• Freshers with excellent communication, confidence, and sales ability may also apply.
• Strong communication, presentation, negotiation, and relationship-building skills.
• Comfortable visiting colleges and institutes on a regular basis.
• Should be confident in meeting senior institutional decision-makers.
• Ability to generate leads independently and convert prospects into business partnerships.
• Target-oriented and willing to work in a field-sales environment.
• Knowledge of MS Office, Google Sheets, CRM/reporting tools is an advantage.
• Candidates with existing networks in colleges, institutes, education consultancies, or training organizations will be preferred.

Responsibilities

• College & Institute Marketing: Visit colleges, universities, educational institutes, and training centers across Kolkata and nearby areas.
• Meet with principals, directors, placement officers, department heads, training & placement teams, and other decision-makers.
• Present Mercury Educare's AI training, skill-development programs, vocational courses, career programs, and other training solutions.
• Identify institutional requirements and recommend suitable training programs.
• Business Development & Deal Closing: Generate new institutional leads through field visits, networking, referrals, events, and direct outreach.
• Conduct meetings and presentations with college/institute management.
• Negotiate and close training partnerships, workshops, seminars, certification programs, and institutional training deals.
• Maintain a consistent pipeline of prospective colleges and institutes.
• Channel Partner Development: Identify and onboard Channel Partners, Education Consultants, Training Partners, and Local Representatives.
• Build long-term relationships with channel partners for student and institutional lead generation.
• Develop new business opportunities through the partner network.
• Achieve channel-partner acquisition and revenue targets.
• Student & Institutional Engagement: Organize and coordinate seminars, workshops, career awareness sessions, AI awareness programs, and training events in colleges and institutes.
• Explain program benefits, career opportunities, certifications, and employment relevance to students and institutional stakeholders.
• Support student mobilization and enrollment wherever required.
• Relationship Management: Develop strong relationships with colleges, institutes, placement cells, faculty members, management teams, and channel partners.
• Regularly follow up with prospects and existing partners.
• Maintain long-term institutional relationships to generate repeat business and referrals.
• Reporting & Target Achievement: Maintain records of field visits, meetings, leads, proposals, follow-ups, partnerships, and closures.
• Submit regular sales and activity reports.
• Consistently work toward monthly lead-generation, partnership, and revenue targets.

Skills

Field marketing

Business development

Education sales

Institutional sales

Communication

Negotiation

Relationship-building

Education

Bachelor's degree

Tools

MS Office

Google Sheets

CRM tools

Job description

Field Marketing Representative

Company: Mercury Educare
Employment Type: Full-Time
Location: Kolkata
Work Mode: In-Person / Field-Based

About Mercury Educare

Mercury Educare is an education and skill-development organization focused on helping students and institutions access industry-relevant training, AI education, vocational programs, career development initiatives, and employment-oriented opportunities.
We work with colleges, educational institutions, training institutes, industry partners, and other organizations to bring practical, career-focused training programs directly to students and institutions.

Job Responsibilities

• College & Institute Marketing
  Visit colleges, universities, educational institutes, and training centers across Kolkata and nearby areas.
  Meet with principals, directors, placement officers, department heads, training & placement teams, and other decision-makers.
  Present Mercury Educare's AI training, skill-development programs, vocational courses, career programs, and other training solutions.
  Identify institutional requirements and recommend suitable training programs.
• Business Development & Deal Closing
  Generate new institutional leads through field visits, networking, referrals, events, and direct outreach.
  Conduct meetings and presentations with college/institute management.
  Negotiate and close training partnerships, workshops, seminars, certification programs, and institutional training deals.
  Maintain a consistent pipeline of prospective colleges and institutes.
• Channel Partner Development
  Identify and onboard Channel Partners, Education Consultants, Training Partners, and Local Representatives.
  Build long-term relationships with channel partners for student and institutional lead generation.
  Develop new business opportunities through the partner network.
  Achieve channel-partner acquisition and revenue targets.
• Student & Institutional Engagement
  Organize and coordinate seminars, workshops, career awareness sessions, AI awareness programs, and training events in colleges and institutes.
  Explain program benefits, career opportunities, certifications, and employment relevance to students and institutional stakeholders.
  Support student mobilization and enrollment wherever required.
• Relationship Management
  Develop strong relationships with colleges, institutes, placement cells, faculty members, management teams, and channel partners.
  Regularly follow up with prospects and existing partners.
  Maintain long-term institutional relationships to generate repeat business and referrals.
• Reporting & Target Achievement
  Maintain records of field visits, meetings, leads, proposals, follow-ups, partnerships, and closures.
  Submit regular sales and activity reports.
  Consistently work toward monthly lead-generation, partnership, and revenue targets.

Desired Candidate Profile

Bachelor's degree in any discipline.
0–3 years of experience in field marketing, business development, education sales, institutional sales, admissions, training sales, or a related field.
Freshers with excellent communication, confidence, and sales ability may also apply.
Strong communication, presentation, negotiation, and relationship-building skills.
Comfortable visiting colleges and institutes on a regular basis.
Should be confident in meeting senior institutional decision-makers.
Ability to generate leads independently and convert prospects into business partnerships.
Target-oriented and willing to work in a field-sales environment.
Knowledge of MS Office, Google Sheets, CRM/reporting tools is an advantage.
Candidates with existing networks in colleges, institutes, education consultancies, or training organizations will be preferred.

What We Offer

Opportunity to work in the growing AI, Education & Skill Development sector.
Exposure to institutional sales and B2B business development.
Opportunity to build a strong professional network across colleges and educational institutions.
Career growth and performance-based incentives.
Dynamic and growth-oriented work environment.
Opportunity to contribute to expanding access to AI and industry-relevant training for students.

Who We Are Looking For

We are looking for someone who is not limited to generating leads but can take ownership of the complete business-development cycle:
College Visit → Decision-Maker Meeting → Presentation → Follow-up → Negotiation → Partnership → Deal Closure
If you are confident, energetic, comfortable with fieldwork, and enjoy meeting people, building relationships, and closing deals, this role is for you.
Join Mercury Educare and help us build partnerships with educational institutions while creating new opportunities for students through AI and skill-based training.

Who We Are Looking For

We are looking for someone who is not limited to generating leads but can take ownership of the complete business-development cycle:
College Visit → Decision-Maker Meeting → Presentation → Follow-up → Negotiation → Partnership → Deal Closure
If you are confident, energetic, comfortable with fieldwork, and enjoy meeting people, building relationships, and closing deals, this role is for you.
Join Mercury Educare and help us build partnerships with educational institutions while creating new opportunities for students through AI and skill-based training.