Field Marketing Representative

Himalayan Group Of Professional Institutions; Kala Amb; On-site; INR 350,000 - 500,000; Full time

Benefits offered by this job

Competitive salary

Performance-based incentives

Training and development

Career growth

Collaborative team environment

Job summary

Himalayan Group of Professional Institutions (HGPI) seeks field marketing executives to drive admissions across Himachal Pradesh, with active field outreach, school visits, and direct student interactions. The role requires extensive travel, territory planning, and close follow-up to achieve enrolment targets.

Ideal candidates may be freshers or experienced in field marketing or admissions, with a strong grasp of local geography, and willingness to travel regularly across Kala Amb and nearby

Qualifications

• Bachelor’s degree in any discipline.
• Experience in field marketing, field sales, education marketing, admissions, or business development preferred.
• Freshers with strong communication and local knowledge may apply.
• Candidates from Haryana or Himachal Pradesh preferred.
• Familiarity with Himachal Pradesh geography and schools is advantageous.
• Willingness to travel extensively within Himachal Pradesh.
• Ability to maintain digital records and reports.

Responsibilities

• Conduct regular field visits across Himachal Pradesh to generate and convert admission enquiries.
• Visit schools, coaching centres and tuition centres to engage prospective students.
• Counsel students on HGPI programmes, eligibility, fees, scholarships and campus facilities.
• Manage the admission process from enquiry to enrolment.
• Maintain regular follow-up with students and parents via calls and meetings.
• Build relationships with school principals, teachers and career counsellors.
• Organise career guidance sessions, school presentations and admission campaigns.
• Plan territory coverage and travel schedules to maximise admissions opportunities.
• Work towards weekly and monthly admission targets.
• Maintain enquiry records and CRM updates; submit daily field visit reports.
• Coordinate with campus admissions for smooth applicant experience.

Skills

Communication skills

Counselling

Persuasion

Route planning

Independent work

Education

Bachelor’s degree in any discipline

Freshers welcome

Experience in field marketing or admissions

Tools

CRM/ERP familiarity

Basic computer proficiency

Job description

Institution: Himalayan Group of Professional Institutions (HGPI)

Work Territory: Himachal Pradesh

Campus: Kala Amb, District Sirmaur, Himachal Pradesh

ABOUT THE ROLE

HGPI is looking for enthusiastic and target-driven Field Marketing Executives to generate enquiries and convert prospective students into confirmed admissions through active field outreach across Himachal Pradesh.

This role requires regular travel, direct interaction with students and parents, and consistent follow-up throughout the admission process. The primary responsibility is to visit assigned locations, identify prospective students, counsel them about suitable programmes, and achieve admission targets.

Candidates from Haryana or Himachal Pradesh will be preferred, particularly those familiar with Himachal Pradesh’s geography, terrain, travel routes, local communities, and educational institutions.

KEY RESPONSIBILITIES

• Conduct regular field visits across assigned areas of Himachal Pradesh to generate and convert admission enquiries.
• Visit schools, coaching centres, tuition centres, and other relevant locations to connect with prospective students.
• Meet students and parents to explain HGPI’s programmes, eligibility requirements, fee structure, scholarships, and campus facilities accurately.
• Take ownership of the admission process from initial enquiry and counselling to campus visits, application completion, and confirmed enrolment.
• Maintain regular follow-up with prospective students and parents through calls, meetings, and field visits.
• Build and maintain relationships with school principals, teachers, career counsellors, and local educational networks.
• Organise and participate in career guidance sessions, school presentations, education fairs, and admission campaigns.
• Plan territory coverage and travel schedules to maximise productive visits and admission opportunities.
• Work towards assigned weekly and monthly admission targets.
• Maintain accurate enquiry records and follow-up updates in the institution’s CRM/ERP system.
• Submit daily reports on field visits, student interactions, enquiries generated, follow-ups, and admissions converted.
• Coordinate with the campus admissions team to ensure a smooth applicant experience.

QUALIFICATIONS & EXPERIENCE

• Bachelor’s degree in any discipline.
• Experience in field marketing, field sales, education marketing, admissions, or business development will be preferred.
• Freshers with strong communication skills, local knowledge, and a willingness to work in the field may also apply.
• Candidates from Haryana or Himachal Pradesh are preferred.
• Familiarity with Himachal Pradesh’s geography, road connectivity, towns, and local school networks will be a significant advantage.
• Willingness to travel extensively throughout the assigned territory in Himachal Pradesh.
• Basic computer proficiency and the ability to maintain digital records and reports.

SKILLS WE ARE LOOKING FOR

• Strong communication, counselling, presentation, and persuasion skills.
• Ability to build trust with students, parents, and educational stakeholders.
• Consistent follow-up and the ability to convert enquiries into admissions.
• Good route planning, time management, and organisational skills.
• Ability to work independently and remain accountable for assigned targets.
• Proficiency in Hindi; familiarity with regional languages or dialects will be an advantage.
• Familiarity with CRM/ERP systems is desirable.

WHAT WE OFFER

• Competitive salary based on qualifications and experience.
• Performance-based incentives.
• Training and professional development opportunities.
• Career growth within the institution.
• A supportive and collaborative team environment.

IMPORTANT: This is a field-based admissions role requiring extensive travel within Himachal Pradesh. Applicants should be comfortable with daily outreach, student and parent meetings, and admission conversion targets.

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