Field Marketing & Partnerships Specialist

Intervue.io; Bengaluru; On-site; INR 1,100,000 - 1,900,000; Full time

Job summary

Intervue.io in Bengaluru is building its marketing function from the ground up and seeks an owner to design, run, measure and grow the program. You will own our events calendar and build a partner program, with pipeline impact as the measure of success.

You will lead owned events, third-party conferences, webinars and co-marketing initiatives, ensuring alignment with ICPs and sales priorities while tracking ROI and partner influence.

Qualifications

• 3 to 5 years of experience in B2B events, field marketing, community or partnerships.
• Experience tying events and partnerships to pipeline and revenue.
• Existing network in India's HR, TA or HR tech ecosystem.
• End-to-end events experience from concept to execution.
• Strong vendor, budget and project management skills.

Responsibilities

• Build and run an annual events strategy and calendar aligned to target accounts, ICPs and sales priorities.
• Plan and run owned events: CHRO and TA leader roundtables, executive dinners, city meetups and flagship Intervue events.
• Select and manage third-party conferences and HR tech events: sponsorships, booths, speaking slots and side events.
• Run the full event lifecycle: concept, venue and vendors, guest list, invitations, on-ground execution and follow-up.
• Work with SDRs and AEs on pre-event outreach, in-event meetings and post-event follow-up so every event turns into conversations.
• Run a regular webinar and virtual event series with customers, experts and partners.
• Track attendance, meetings booked, pipeline and cost per opportunity for every event.

Skills

Field marketing

Partnerships

B2B events

SaaS

Vendor management

Tools

HubSpot

Job description

Intervue is an on-demand interview platform that helps companies hire top-tier employees without burning out their internal teams.

Companies hand their interviews to Intervue, and vetted profiles from leading companies run live interviews and share a detailed recommendation on every candidate, usually within 120 minutes.

We handle the interviews so teams can focus on building.

Our customers hire 2.5x faster, save up to 83% of the bandwidth that interviews used to take, and give candidates an experience they rate 4.3/5.

Today Intervue offers Interview as a Service, AI Screen, Mock Interviews, ATS, Assessments and Insights.

We work with product companies, IT services firms, IT staffing companies, startups and universities, including XpressBees, Tekion, Nykaa, Rakuten, Yubi, KreditBee, M2P and Gainwell.

Intervue was founded in 2021, is headquartered in Bengaluru, and is a team of 120+ people.

We are now building our marketing function from the ground up.

This is an owner role: you will design the programme, run it, measure it and grow it.

About the role:

We are looking for a Field Marketing & Partnerships Specialist to own how Intervue shows up in the room and who we grow alongside.

You will own our current events programme and build the partner program from scratch, and both will be measured on the pipeline they create.

Technical hiring decisions are made by a tight community of TA leaders, CHROs, engineering leaders and CXOs.

The fastest way to earn their trust is to get in front of them, in their communities, at the right moments.

You will make that happen, consistently and at scale.

What you will own:

• Intervue's events calendar: owned events, third-party conferences, webinars and virtual events
• Partnerships and alliances: HR tech platforms, industry associations, HR and TA communities, and universities
• Event-sourced and partner-sourced pipeline, from invite list to closed deal
• Budget, vendors and ROI for every event and partnership

Key Responsibilities:

Events

• Build and run an annual events strategy and calendar aligned to target accounts, ICPs and sales priorities
• Plan and run owned events: CHRO and TA leader roundtables, executive dinners, city meetups and a flagship Intervue event
• Select and manage third-party conferences and HR tech events: sponsorships, booths, speaking slots and side events
• Run the full event lifecycle: concept, venue and vendors, guest list, invitations, on-ground execution and follow-up
• Work with SDRs and AEs on pre-event outreach, in-event meetings and post-event follow-up so every event turns into conversations
• Run a regular webinar and virtual event series with customers, experts and partners
• Track attendance, meetings booked, pipeline and cost per opportunity for every event

Partnerships:

• Identify, pitch and sign partners who reach our buyers: ATS and HRMS platforms, HR tech companies, staffing and industry associations, HR and TA communities, and universities
• Build co-marketing programmes with partners: joint webinars, reports, events and content swaps
• Design and run referral and channel programmes that bring in qualified pipeline
• Own partner relationships end to end: onboarding, enablement, regular reviews and joint planning
• Build a speaker and community bench of TA and engineering leaders who can represent Intervue on stage and online
• Report on partner-sourced and partner-influenced pipeline every month

Required Qualifications:

• 3 to 5 years of experience in B2B events, field marketing, community or partnerships, ideally in SaaS or HRTech
• A track record of running events end to end, from small executive roundtables to large conferences
• Proven experience building partnerships from scratch, including pitching, negotiating and signing partners
• Experience tying events and partnerships to pipeline and revenue, not only attendance
• An existing network in India's HR, TA or HR tech ecosystem
• Strong vendor, budget and project management skills
• Excellent communication and relationship-building skills with senior stakeholders
• High ownership and adaptability in a fast-paced startup environment, and willingness to travel

Good to have:

• Experience in HRTech, recruiting, IT services or IT staffing
• Relationships with HR industry bodies, TA communities or university placement cells
• Experience running channel, referral or reseller programmes
• Familiarity with HubSpot or a similar CRM for event and partner attribution