Field Marketing Manager

Keka HR; Hyderabad; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Keka HR is seeking an events leader to own the full lifecycle of B2B events across India and the Middle East, shaping experiences that drive interest and move prospects toward a buying decision.

You will plan and execute 200+ annual events, manage budgets and vendor relationships, collaborate with Sales and Growth teams, and track ROI to continuously improve formats and outcomes. This role offers ownership of a high-impact growth lever and a fast-moving team.

Qualifications

• 8-10 years of event-specific experience owning the full lifecycle of B2B events
• Proven ability to drive 6- or 7-figure pipeline through events
• Deep understanding of HR professionals how they think, what they value, and how to engage them
• Experience running CXO-level formats (roundtables, executive dinners, offsites) as well as high-scale summits
• Strong project management and attention to detail from agenda flow to follow-ups

Responsibilities

• Own event-led pipeline generation across India and Middle East with targets for SQLs, demo bookings, pipeline influence, and revenue contribution
• Plan and execute 200+ annual events including conferences, customer events, executive roundtables, webinars, roadshows, partner events, and third-party sponsorships
• Build and manage the annual events calendar aligned to business priorities and GTM objectives
• Drive end-to-end event execution including planning, logistics, registrations, speaker management, attendee experience, and post-event follow-up
• Partner with Sales, SDRs, Partnerships, Customer Success, Content, and Design to maximize reach, engagement, and conversions
• Identify, recruit and manage customers, industry leaders, analysts, influencers, and partners for speaking opportunities
• Own event budgets, vendor relationships, procurement, negotiations, and ROI management
• Track and report event performance metrics such as registrations, attendance, engagement, SQLs, demo bookings, pipeline influence, cost per SQL, ROI
• Continuously improve event formats, attendee experiences, conversion mechanisms, and operational processes
• Build scalable event playbooks and best practices for consistent high-quality execution

Job description

We’re looking for someone who doesn’t just organize events but knows how to turn them into revenue.

At Keka, events are a strategic part of how we build relationships and grow pipeline. You’ll lead this function end to end — designing experiences that spark interest, build trust, and move prospects closer to a buying decision. From intimate roundtables to large conferences, your events will be remembered and measured.

You’ll be expected to directly influence pipeline creation, with clear targets around SQLs, event-to-demo conversion rates, and ROI per event.

What you’ll do

• Own event-led pipeline generation across India and Middle East, with clear targets for SQLs, demo bookings, pipeline influence, and revenue contribution.
• Plan and execute 200+ annual events including conferences, customer events, executive roundtables, webinars, roadshows, partner events, and third-party sponsorships.
• Build and manage the annual events calendar aligned to business priorities, target accounts, industry focus areas, and GTM objectives.
• Drive end-to-end event execution, including planning, logistics, production, registrations, speaker management, attendee experience, and post-event follow-up.
• Partner closely with Sales, SDRs, Partnerships, Customer Success, Content, and Design teams to maximize event reach, engagement, and conversions.
• Identify, recruit, and manage customers, industry leaders, analysts, influencers, and partners for speaking and participation opportunities.
• Own event budgets, vendor relationships, procurement, negotiations, and ROI management.
• Track and report event performance metrics including registrations, attendance, engagement, SQLs, demo bookings, pipeline influence, cost per SQL, and ROI.
• Continuously improve event formats, attendee experiences, conversion mechanisms, and operational processes through data and feedback.
• Build scalable event playbooks and best practices to ensure consistent, high-quality execution across all event programs.

What we’re looking for

• 8-10 years of event-specific experience you’ve owned the full lifecycle of B2B events, not just supported them
• Proven ability to drive 6- or 7-figure pipeline through events
• Deep understanding of HR professionals how they think, what they value, and how to engage them
• Experience running CXO-level formats (roundtables, executive dinners, offsites) as well as high-scale summits
• Strong project management and attention to detail from agenda flow to follow-ups

What you’ll love about this role

• Full ownership of a high-impact growth lever
• The opportunity to directly contribute to revenue targets
• A fast-moving team that values results over hierarchy
• Freedom to test new formats, tools, and ideas
• The chance to shape how HR leaders experience Keka