Field Marketing Manager

Astra Security; Bengaluru; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Astra Security seeks an experienced field marketing leader to own the calendar, budget, and execution of events that drive pipeline. You will collaborate with sales to convert attendees into qualified opportunities, build ICP-aligned audiences, and manage end-to-end event operations across roundtables, dinners, and trade shows.

Ideal candidates have 4–8 years in B2B SaaS marketing, hands-on with HubSpot or Salesforce, and can run budgets and vendor management while driving ABM plays and

Qualifications

• 4–8 years in B2B SaaS marketing or field/event programs.
• Experience owning field or event programs end-to-end.
• Experience turning attendees into pipeline opportunities.
• Collaboration with AEs, BDRs, Marketing Ops, and leadership.
• Hands-on with HubSpot or Salesforce and reports.
• Experience managing budgets and vendor relationships.

Responsibilities

• Own the field marketing plan and annual calendar across events and trade shows.
• Own pipeline from events and ensure attendee to opportunity follow-up.
• Build target lists and ensure ICP alignment for Astra.
• Plan with Sales months ahead for events and ABM programs.
• Own budget, ROI, and decision-making on sponsorships or runs.
• Manage vendors, venues, travel, AV, and run-of-show.

Skills

B2B SaaS marketing

Field marketing

Event program ownership

Pipeline mindset

HubSpot

Salesforce

Budget management

Cross-functional leadership

AI tools usage

ABM

Vendor management

Travel readiness

Tools

HubSpot

Salesforce

Job description

Experience: 4 to 8 years, Location: Bengaluru, India

Role Overview

Astra is a continuous pentest platform used by 1,200+ engineering teams. Over the past year, we've run closed-door CISO dinners, experiential events, and trade show exhibitions. Some worked, some didn't, and we now have a fair idea of which is which.

We're looking for someone who has run events at scale to take what we've learned and build events into a repeatable channel that drives pipeline. You'll own the calendar, budget, and execution, and work closely with sales to ensure attendees turn into qualified opportunities.

Key Responsibilities

• Own the field marketing plan: Build the annual calendar across roundtables, private dinners, experiential events, and trade shows, planned against target accounts, pipeline goals, and GTM priorities.
• Own pipeline from events: The job doesn't end when the event does. Work with Sales to make sure every relevant attendee has an owner, next step, and follow-up, and track how those accounts move into pipeline and revenue.
• Build the right audience: Work with BDRs, AEs, and Marketing Ops to build and vet target lists, drive registrations, and make sure the people in the room are the right ICP accounts and decision-makers for Astra.
• Work closely with Sales: Start planning months ahead of key events, align on accounts and meeting goals, stay on top of outreach and follow-up, and use events for both net-new pipeline and accelerating existing deals.
• Own budget and ROI: Decide where the field budget goes, control spend and measure meetings, opportunities, pipeline, revenue, and return. Be willing to challenge whether we should sponsor an event, attend it, co-host, or run something of our own instead.
• Run events end to end: Own vendors, venues, booths, travel, AV, collateral, speakers, run-of-show, and on-ground execution. Have a backup plan when things inevitably change.
• Build creative field plays: Think beyond booths and conferences. Test formats like private dinners, executive experiences, golf sessions, partner events, and creative activities that reach the ICP and drive social amplification.
• Build field + ABM programs: Work with outbound teams to surround priority accounts before, during, and after events using account research, personalized outreach, intent, and targeted campaigns.
• Own reporting: Work with Marketing Ops to build HubSpot views, dashboards and automations that clearly show registrations, attendees, meetings, opportunities, pipeline and revenue from field programs.
• Operate AI-first: Use AI for account research, guest-list building, outreach, vendor comparisons, event briefs, follow-ups, reporting, creating SLAs, landing pages, decks, ebooks, and for analysis. Find ways to run the function faster and better without waiting for someone else to drive it.

Qualifications

• 4 to 8 years in B2B SaaS marketing, with at least 3 years owning field or event programs at a SaaS company.
• Has run executive dinners, roundtables and trade show programs end to end, including planning, audience building, execution, follow-up and pipeline reporting.
• Thinks in terms of pipeline and revenue, not just registrations, attendance, or event experience.
• Has worked closely with AEs, BDRs, and Marketing Ops to build target lists, drive attendance, manage follow-up, and move accounts into opportunities.
• Can identify the right ICP accounts and decision-makers across startups, mid-market and enterprise segments.
• Hands-on with HubSpot or Salesforce and understands lifecycle stages, campaign attribution, opportunity tracking, and reporting.
• Has managed event budgets and vendors, and can make a commercial call on whether an event is worth sponsoring based on expected return.
• Comfortable running field and ABM programs together, including account targeting, outreach, intent data, and event-based plays.
• Highly organized, hands-on, and able to drive work independently without needing constant follow-up.
• Already uses AI tools in day-to-day work and can share specific examples of how they improved research, planning, outreach, reporting, or follow-up.
• Writes and communicates clearly, whether it's an invite, sales brief, event plan, or management update.
• Willing to travel within India and internationally when required.
• Has worked cross-functionally with Sales, Marketing Ops, Content, Product Marketing, Customer Success, and leadership to plan and execute field programs.
• Can lead cross-functional execution without formal authority, keep owners accountable, and drive programs forward without waiting for someone else to coordinate.
• Comfortable operating as a hands-on IC while also leading agencies, vendors, and internal team members, with the ability to build and manage a field marketing team as the function scales.

Good to Have

• Marketing experience in cybersecurity or developer tools.
• An existing network of security leaders in Europe, US, India, or Southeast Asia or ties to communities like DSCI, ISACA, OWASP, and CISO forums.
• Experience running events outside India (Singapore, Middle East, US, and Europe).
• Hands-on HubSpot skills across landing pages, forms, lists, and workflows, with the ability to learn and adapt quickly to new marketing tools.
• ABM experience: building account lists, using intent data, and running LinkedIn ads to fill event rooms.
• Has built a field program from zero at an early-stage company.