Field Marketing Executive

Yewale Chaha; Pune District; On-site; INR 180,000 - 300,000; Full time

Job summary

Yewale Chaha is seeking an On-Field Marketing Executive to drive market expansion and on-ground brand visibility. You will lead campaigns, analyze competitors, and coordinate with vendors and franchise owners to deliver effective promotional activities.

The role involves travel across markets, negotiating rates, and managing public relations while maintaining brand integrity. Flexible hours and field-based responsibilities are expected.

Responsibilities

• Lead on-field marketing campaigns and ground activities.
• Open new markets and identify opportunities in target regions.
• Coordinate with agencies, vendors, and franchise owners for events.
• Understand brand positioning, products, and target audience.
• Manage on-site events, promotions, and community activities.
• Supervise a small team of marketing assistants or field representatives.
• Track marketing expenses and ensure proper documentation.
• Provide training and support to new team members when needed.

Skills

Market research

Negotiation

Vendor coordination

Brand awareness

Public relations

Event management

Job description

Job Description

• ;Job Title: On Field Marketing Executive
• ;Department: Marketing
• ;Reports to: Marketing Manager
• ;Reporting Staff: 0

Purpose of the Job

As an On-Field Marketing Executive, you ll lead our marketing efforts on the ground. Your role involves opening new markets, analyzing competitors, conducting market surveys, and coordinating with vendors and franchise owners. You ll drive brand visibility, optimize strategies, and build strong relationships to expand our market reach.

Primary

• ;Generate and implement innovative solutions for simple problems.
• ;Understand key competitors, their strengths, market positioning, and offerings.
• ;Negotiate with agencies, vendors, and event organizers for favorable rates and handle objections.
• ;Know the brand s products, positioning, and target audience.
• Implement smaller marketing campaigns and activities on the ground.
• Manage public relations effectively.
• Seek feedback and receive guidance to improve performance.

Secondary

• ;Occasionally try out new marketing strategies or approaches.
• ;Provide training or support to new team members or franchisees as needed.
• ;Do detailed market research for special projects or new products.
• ;Assist with or represent the company at industry events, trade shows, and community activities.

Staff Supervisory/Management

• ;Manage a small team of marketing assistants or field representatives.

Financial

• ;Verify that expenses are correctly categorized and documented.
• ;Keep track of all marketing costs, like advertising, materials, and payments to vendors.
• ;Look for ways to cut costs while keeping marketing quality high.
• ;Work with vendors to get the best rates and terms.

Interaction With Partons And Public

• ;Communicate with customers and the public at events, promotions, and on the ground.
• ;Always show the brand in a positive light during interactions.

Physical Demand

• ;Ability to travel frequently and move between different locations.
• ;Spend long periods standing or walking at events and promotional activities in easy and concise way
• ;Occasionally lift and carry marketing materials or equipment.

Working Conditions And Environment

• ;May involve evenings, weekends, and flexible hours.
• ;Work in varied and sometimes challenging weather conditions.