Fashion Counsellor

Usha International; Gurugram District; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Usha International's Studio of Fashion & Craft seeks a Manager/SFC Counsellor to attract and guide passionate learners into the SFC. You will enrol learners, manage their lifecycle, and coordinate with faculty and marketing for promotional activities.

Ideal candidates have a strong background in fashion education, excellent communication, and the ability to work independently in a fast-paced setting. Travel may be required.

Qualifications

• Educational qualifications: Master’s/Bachelor’s Degree or Diploma.
• Relevant experience: 6–8 years in admission counselling for a design institute.

Responsibilities

• Lead conversion: be the primary contact for prospective learners and convert leads to final enrolment for SFC courses.
• Outreach: promote SFC to prospective learners through events and online channels and build relationships with institutes and clubs.
• Providing information and guidance: counsel learners on all courses and provide regular updates and promotions.
• Reports & analysis: maintain daily MIS on enquiries, leads, conversion, and enrolments; track inquiries and prepare leadership reports.

Skills

Strong communication skills

Knowledge of Fashion & Design Domain

Organizational and time management

Education

Master’s/Bachelor’s/Diploma

Job description

Job Title / Level / Band

Manager/ SFC Counsellor

Position Reports into

President - Studio of Fashion & Craft

Department / Location

SFC, HO

Budgeted / Non-Budgeted

Position Approved by

Job Purpose: Summarise as to why this Role exists; and how it contributes to the overall mission/objective of the organisation

The role exists to attract, guide, and enrol passionate learners into the SFC. This position directly supports SFCs objective of nurturing creative talent through effective enrolment & personalized counselling.

Expectations from the Role / Job

END RESULTS

MAJOR ACTIVITIES

Lead Conversion

• Serve as the primary point of contact for prospective learners, answering questions about courses, faculty, and career prospects in fashion.


• Responsible for calling & converting the leads into final enrolment for SFC courses.


• Responsible for all learner admissions for all SFC locations & modalities.


• Maintain learner life cycle management.

Outreach

• Actively promote SFC to prospective learners through various channels such as fashion events and online platforms.


• Build relationships with fashion institutes, hobby clubs and community organizations to identify and attract learners.


• Actively work as an intermediary between the faculty & the potential learners. To run frequent engagement activities for potential leaners.


• Align with marketing team for all promotional activities.

Providing Information and Guidance

• Counsel all the learners regarding all the courses available at SFC.


• Providing regular counselling for all active learners of SFC to avoid any detachment.


• Responsible for sending regular updates to the leads and Usha Janome Sewing Machine customers about all courses & any promotional activities.

Reports & Analysis

• Fuelling SFC growth through regular exit analysis & reviving dropped out learners.


• Responsible for Daily MIS regarding enquiry, lead generation, conversion, final enrolment to be prepared course wise.


• Maintain accurate records of applicants using CRM systems.


• Track inquiries, follow up with leads, and enrolment metrics.


• Prepare reports for leadership on enrolment trends and conversion rates.

Job Dimensions

• Internal & external stakeholder management.


• May involve extensive travel.

Skills & Knowledge

• Educational Qualifications: Any Master’s/ Bachelor’s Degree/ Diploma.


• Relevant Experience: 6-8 years specially working with Design Institute as admission counsellor.

Personal Characteristics & Behaviours

• Knowledge of Fashion & Design Domain


• Strong communication skills


• Strong allyship with fashion institutes would be preferable.


• Organizational and time management skills.


• Able to work independently and as part of a collaborative team.


• Comfortable working in a fast-paced, deadline-driven environment.


• Creative, self-driven and result oriented.