Experiential Concepts Lead

Laqshya Live Experiences; Karnal; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

Laqshya Live Experiences seeks an experienced Strategy Head to lead Creative and Concept teams in delivering immersive brand experiences. You will transform client briefs into compelling concepts, inspire multidisciplinary teams, and ensure top-notch creative output aligned with business goals and client expectations.

The role focuses on ideation, development, and execution across large-scale events, MICE, exhibitions, product launches, and experiential campaigns, requiring strategic thinking

Qualifications

• Bachelor's degree in Design, Advertising, Marketing, Mass Communication, Fine Arts, Architecture, or related discipline. A Master's degree preferred.

Responsibilities

• Lead and mentor the Creative Strategy, Concept, and Design teams.
• Establish and drive the overall creative vision across all projects.
• Ensure creative excellence throughout ideation, development, and execution.
• Maintain consistency in creative quality and brand storytelling.
• Translate client briefs into innovative experiential concepts and campaigns.
• Develop unique event themes, engagement ideas, and immersive brand experiences.
• Lead brainstorming sessions and present concepts to clients and stakeholders.
• Own the creative direction for new business pitches.
• Collaborate with Client Servicing, Business Development, Production, and Design teams.
• Ensure presentations are strategically sound, visually impactful, and commercially viable.
• Support business growth through compelling creative solutions.
• Build, lead, and develop high-performing Creative and Concept teams.
• Allocate resources effectively across multiple projects.
• Coach team members through regular feedback and development plans.
• Foster a collaborative, innovative, and high-performance culture.
• Participate in client meetings to understand objectives and provide strategic direction.
• Build strong client relationships and serve as a trusted creative advisor.
• Present concepts, mood boards, storyboards, and narratives.
• Work with cross-functional teams to ensure execution within timelines and budgets.
• Guide teams during execution to maintain creative integrity.
• Stay updated on global experiential marketing trends and innovations.
• Introduce new processes, tools, and methodologies.
• Create a repository of references and insights.

Skills

Creative thinking

Leadership

Storytelling

Experiential marketing

Client relationship management

Communication

Commercial awareness

Problem solving

Time management

Education

Bachelor's degree in Design/Advertising/Marketing

Master's degree preferred

Tools

PowerPoint

Adobe Creative Suite

Job description

Role Summary

We are seeking an experienced and visionary Strategy Head to lead our Creative and Concept teams in delivering innovative, immersive, and impactful brand experiences. The ideal candidate will have extensive experience in conceptualizing large-scale events, corporate engagements, MICE, exhibitions, product launches, and experiential campaigns while driving creative excellence across pitches and project execution. This role requires a strategic thinker who can transform client briefs into compelling concepts, inspire multidisciplinary teams, and ensure exceptional creative output that aligns with business objectives and client expectations.

Key Responsibilities

Creative Leadership

• Lead and mentor the Creative Strategy, Concept, and Design teams.
• Establish and drive the overall creative vision across all projects.
• Ensure creative excellence throughout ideation, development, and execution.
• Maintain consistency in creative quality and brand storytelling.

Concept Development

• Translate client briefs into innovative experiential concepts and integrated campaigns.
• Develop unique event themes, engagement ideas, and immersive brand experiences.
• Lead brainstorming sessions and inspire breakthrough thinking.
• Present creative concepts confidently to clients and senior stakeholders.

Pitch Management

• Own the creative direction for new business pitches.
• Collaborate with Client Servicing, Business Development, Production, and Design teams.
• Ensure presentations are strategically sound, visually impactful, and commercially viable.
• Support business growth through compelling creative solutions.

Team Management

• Build, lead, and develop high-performing Creative and Concept teams.
• Allocate resources effectively across multiple projects.
• Coach team members through regular feedback and development plans.
• Foster a collaborative, innovative, and high-performance culture.

Client Engagement

• Participate in client meetings to understand objectives and provide strategic creative direction.
• Build strong client relationships and serve as a trusted creative advisor.
• Present concepts, mood boards, storyboards, and creative narratives.

Cross-Functional Collaboration

• Work closely with Client Servicing, Production, Design, Content, and Operations teams.
• Ensure creative ideas are executable within timelines and budgets.
• Guide teams during execution to maintain creative integrity.

Innovation & Process Improvement

• Stay updated on global experiential marketing trends, technologies, and design innovations.
• Introduce new creative processes, tools, and methodologies.
• Build a repository of creative references, best practices, and industry insights.

Key Performance Indicators (KPIs)

• Quality and originality of creative concepts.
• Pitch conversion rate through creative excellence.
• Timely delivery of concepts and presentations.
• Client satisfaction and retention.
• Team engagement, mentoring, and capability development.
• Innovation in experiential campaigns.
• Cross-functional collaboration effectiveness.
• Contribution to business growth and revenue generation.

Skills & Competencies

• Creative thinking and conceptualization.
• Leadership and people management.
• Strategic storytelling and presentation skills.
• Strong understanding of experiential marketing and event production.
• Client relationship management.
• Excellent communication and influencing skills.
• Commercial awareness and business acumen.
• Problem-solving and decision-making abilities.
• Time management and ability to manage multiple priorities.

Technical Skills

• Microsoft PowerPoint
• Adobe Creative Suite (Photoshop, Illustrator, InDesign) AI-enabled creative tools Adobe Creative Suite (Photoshop, Illustrator, InDesign)- these are 2D tools. Creative directors are usually 3D designers or non software people, never 2D Presentation development and visual storytelling Knowledge of event production processes Budget awareness and commercial feasibility.

Educational Qualification

• Bachelor's degree in Design, Advertising, Marketing, Mass Communication, Fine Arts, Architecture, or a related discipline. A Master's degree is preferred. No. of years of experience should be at least 8 to 12 years of event industry experience.