Head of Design – Experiential & Live Experiences

Wizcraft Entertainment Agency Pvt Ltd; Mumbai; On-site; INR 2,000,000 - 2,500,000; Full time

Job summary

A leading experiential design agency is seeking a Head of Design to drive the creative vision behind large-scale events and brand activations. The ideal candidate will have 12–18 years of experience in experiential design and proven leadership in delivering engaging visual experiences. Responsibilities include leading design strategies, collaborating with multidisciplinary teams, and elevating brand engagement through innovative design solutions. This role demands a strong familiarity with AI tools and best practices in immersive design to create award-winning productions.

Qualifications

• 12–18 years of experience in experiential design or event design.
• Prior roles such as Creative Director or Head of Design.
• Proven experience designing large-scale events and productions.

Responsibilities

• Lead the overall design vision and visual identity for experiential campaigns.
• Translate strategic concepts into compelling spatial and visual environments.
• Collaborate with production teams to ensure design feasibility.

Skills

Experiential and spatial design

Stage and show design

Brand environment and installation design

3D visualization and concept development

Leadership and creative direction

AI-enabled design exploration and creative workflows

Tools

Cinema 4D

Unreal Engine

TouchDesigner

Autodesk 3ds Max / Maya

Job description

Wizcraft is in the business of creating experiences. Our staunch belief is that an event may be forgotten, but an experience will last a lifetime. As pioneers in the events, exhibitions, activations, television, PR, and digital space, Wizcraft has played a defining role in shaping the event management industry in India.

About the Role

We are seeking an exceptional Head of Design to lead the creative and spatial design vision behind large-scale experiential events, global entertainment productions, brand activations, and immersive audience environments.

This role will drive the design philosophy and visual storytelling across experiential projects including corporate events, award shows, entertainment IPs, exhibitions, and brand experiences. The Head of Design will translate creative concepts into visually compelling environments through stage design, spatial storytelling, multimedia integration, and immersive experience design.

The ideal candidate combines design excellence, experiential storytelling, emerging technology awareness, and leadership capability to deliver world-class visual experiences that captivate audiences and elevate brand engagement.

Industry Requirement

Candidates must come from the Media, Entertainment, Experiential Marketing, or Event Management ecosystem.

Relevant industry backgrounds include:

• Experiential marketing agencies
• Entertainment and live show production
• Brand activation agencies

Key Responsibilities

• Lead the overall design vision and visual identity for experiential campaigns, large-scale events, and entertainment productions.
• Translate strategic concepts into compelling spatial, stage, and visual environments.
• Establish design standards and creative direction across projects.

Experience & Spatial Design

• Conceptualize immersive stage designs, installations, and experiential environments.
• Develop spatial storytelling that integrates architecture, lighting, digital media, and stagecraft.
• Collaborate with production teams to ensure design feasibility and excellence in execution.
• Partner with strategy, creative, and client servicing teams to develop visually powerful experiential concepts.
• Guide multidisciplinary teams including set designers, 3D artists, motion designers, lighting designers, and production specialists.
• Ensure design integrity from concept through execution.

Pitch & Concept Development

• Lead visual design for major pitches and proposals.
• Create compelling visualizations, mood boards, and experience narratives that strengthen client presentations.
• Support business development teams in winning new projects.
• Track global trends in experiential design, stagecraft, immersive environments, and live entertainment.
• Introduce new creative formats including projection mapping, interactive environments, digital installations, and multimedia experiences.
• Elevate the organization’s design reputation within the experiential industry.

AI & Emerging Technology Capability

• Strong familiarity with AI tools and technologies transforming design workflows and creative ideation.
• Ability to use AI tools for concept visualization, rapid prototyping, creative exploration, and design inspiration.
• Understanding of how AI, immersive technologies, projection mapping, AR/VR, XR stages, and generative design enhance experiential environments.
• Champion adoption of AI‑assisted creative tools within design teams to accelerate ideation and visual development.

Scale of Productions Managed

The ideal candidate should have experience designing and delivering large-scale productions such as:

• Global award shows, entertainment properties, and large televised events Stadium‑scale concerts and festivals
• Large corporate conventions and product launches
• High‑budget brand activations and experiential marketing campaigns
• International exhibitions, pavilions, and immersive installations
• Experience managing design for productions ranging from ₹20 Cr to ₹200+ Cr scale will be, highly valued.

Technical Design Capabilities

Strong technical understanding of experiential production including:

• Stage architecture and scenic design
• Lighting design and show integration
• Projection mapping and large LED environments
• Interactive installations and digital environments
• Immersive spatial environments and experiential architecture
• Collaboration with technical production, engineering, and fabrication teams
• Ability to balance creative ambition with technical feasibility and production realities is critical.

Software & Design Technology Ecosystem

Hands‑on familiarity or leadership oversight across leading design and visualization tools

including:

• Cinema 4D
• Unreal Engine
• TouchDesigner
• Autodesk 3ds Max / Maya
• AI‑based visualization and generative design tools

Understanding of emerging workflows combining AI, real‑time rendering, and immersive technology will be a strong advantage.

Leadership Responsibilities

• Build and mentor a high‑performing design and visualization team.
• Establish creative processes for concept development, visualization, and design execution.
• Inspire a culture of innovation, experimentation, and creative excellence.

Key Skills & Capabilities

• Experiential and spatial design
• Stage and show design
• Brand environment and installation design
• 3D visualization and concept development
• Visual storytelling and immersive experience design
• AI‑enabled design exploration and creative workflows
• Leadership and creative direction

What you need to have

• 12–18 years of experience in experiential design, event design, entertainment production, or spatial design.
• Prior roles such as Creative Director, Design Director, Experience Design Lead, or Head of Design.
• Proven experience designing large‑scale events, entertainment productions, brand activations, or immersive environments.
• Strong exposure to stage production, multimedia design, and large‑format visual storytelling.

What Success Looks Like

• Visually iconic experiential productions that captivate audiences.
• Award‑winning stage and environment designs.
• Consistent design excellence across all experiential projects.
• Strong creative reputation within the experiential and entertainment industry.