Executive - Social Media

BookMyShow; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

BookMyShow in Mumbai is seeking a Social Media Executive to turn moments into viral content and bring our brand voice to life across reels, posts, and stories. You will curate campaigns for concerts, movies, sports, festivals, and more, while staying on top of trends and pop culture.

You’ll write captions, ideate concepts, shoot and edit, and publish content in collaboration with marketing, design, and partnerships.

Qualifications

• 2–5 years of experience managing social media for a youth or pop culture brand.
• Strong creative sensibility — can write great captions, come up with fun ideas, and understand what makes something go viral.
• Knows the Instagram ecosystem in and out — reels, trends, meme formats, content creators, etc.
• Basic video editing, reel‑making, and design skills.
• Experience in community engagement with a solid understanding of digital brand tonality.
• Highly organized, proactive, and able to multitask across multiple campaigns at once.
• Cool under pressure, and actually enjoys the madness of live events.

Responsibilities

• Campaign Planning & Execution: Create, plan, and execute social‑first campaigns across categories like music, movies, sports, stand‑up, and more.
• Content Ideation & Creation: Come up with quirky, viral, scroll‑stopping content ideas — from clever copy to meme formats to reel scripts. Be hands‑on: write, shoot, edit, and publish content across BookMyShow and BookMyShow Live.
• Trendspotting: Stay on top of the latest Instagram trends, audio tracks, and content formats — and plug BookMyShow into pop culture conversations in real time.
• Community Management: Make our brand voice shine through in comments, replies, DMs — not just on our own posts, but also on other relevant pages where our TG lives.
• Execution & Coordination: Work closely with internal teams (marketing, design, content, partnerships) and external vendors (photographers, editors, creators) to ensure smooth execution.
• Reporting & Insights: Share weekly performance reports with insights, learnings, and ideas for content optimization.
• Live Coverage & Weekends: Cover our events in real‑time (which includes travel and working weekends). Whether it's a stadium concert, comedy gig, film premiere, or festival.

Skills

Campaign planning

Content ideation

Trend spotting

Community management

Execution & coordination

Reporting & insights

Live event coverage

Job description

Overview:

Are you the kind of person who thinks in Reels, talks in memes, and scrolls Instagram like it’s market research? We're looking for a Social Media Executive to join our social team at BookMyShow — someone who can turn moments into viral content and bring our brand voice to life with every scroll, swipe, and double tap.

In this role, you’ll be curating and executing campaigns across everything we do — from concerts, comedy, movies, festivals, and sports to all things brand love. If you’ve got a strong creative muscle and the ability to get things done fast and efficiently, this one’s for you.

Your Profile:

1. Campaign Planning & Execution: Create, plan, and execute social‑first campaigns across categories like music, movies, sports, stand‑up, and more.
2. Content Ideation & Creation: Come up with quirky, viral, scroll‑stopping content ideas — from clever copy to meme formats to reel scripts. Be hands‑on: write, shoot, edit, and publish content across BookMyShow and BookMyShow Live.
3. Trendspotting: Stay on top of the latest Instagram trends, audio tracks, and content formats — and plug BookMyShow into pop culture conversations in real time.
4. Community Management: Make our brand voice shine through in comments, replies, DMs — not just on our own posts, but also on other relevant pages where our TG lives. (Yes, you will be that funny, mysterious admin we all want to be friends with.)
5. Execution & Coordination: Work closely with internal teams (marketing, design, content, partnerships) and external vendors (photographers, editors, creators) to ensure smooth execution.
6. Reporting & Insights: Share weekly performance reports with insights, learnings, and ideas for content optimization.
7. Live Coverage & Weekends: Cover our events in real‑time (which includes travel and working weekends). Whether it's a stadium concert, comedy gig, film premiere, or festival.

Your Checklist

1. 2–5 years of experience managing social media for a youth or pop culture brand.
2. Strong creative sensibility — can write great captions, come up with fun ideas, and understand what makes something go viral.
3. Knows the Instagram ecosystem in and out — reels, trends, meme formats, content creators, etc.
4. Basic video editing, reel‑making, and design skills.
5. Experience in community engagement with a solid understanding of digital brand tonality.
6. Highly organized, proactive, and able to multitask across multiple campaigns at once.
7. Cool under pressure, and actually enjoys the madness of live events.