Executive - Social Media

BookMyShow Enterprise; Mumbai; On-site; INR 420,000 - 660,000; Full time

Job summary

BookMyShow is seeking a Social Media Executive to join our social team in Mumbai. You will curate and execute campaigns across concerts, movies, sports, and brand love, turning moments into viral content with our authentic voice.

Ideal candidates have 2–5 years of youth/pop culture social media experience, strong captions, trend awareness, and basic video editing. This on-site role involves weekend coverage and fast-paced event cycles.

Qualifications

• 2-5 years of experience managing social media for a youth or pop culture brand.
• Strong creative sensibility — can write great captions, come up with fun ideas, and understand what makes something go viral.
• Knows the Instagram ecosystem in and out — reels, trends, meme formats, content creators, etc.
• Basic video editing, reel-making, and design skills
• Experience in community engagement with a solid understanding of digital brand tonality.
• Highly organized, proactive, and able to multitask across multiple campaigns at once.
• Cool under pressure, and actually enjoys the madness of live events.

Responsibilities

• Create, plan, and execute social-first campaigns across categories like music, movies, sports, stand-up, and more.
• Write, shoot, edit, and publish content across BookMyShow and BookMyShow Live.
• Stay on top of the latest Instagram trends, audio tracks, and content formats — and plug BookMyShow into pop culture conversations in real time.
• Manage community voice in comments, replies, DMs — and engage on relevant pages where our audience hangs out.
• Coordinate with internal teams (marketing, design, content, partnerships) and external vendors (photographers, editors, creators) for smooth execution.
• Share weekly performance reports with insights, learnings, and ideas for content optimization.
• Cover our events in real-time (travel and weekends) across stadiums, concerts, films, and festivals.

Skills

Campaign planning

Content ideation

Trendspotting

Community management

Execution coordination

Reporting insights

Live coverage

Job description

Search for Movies, Events, Plays, Sports and Activities

BookMyShow is India’s biggest entertainment company. We are the go to entertainment platform for millions of transacting users who watch movies and out of home entertainment. We also produce and manage the biggest music events, live performances, sports, plays across India such as Lollapalooza, Coldplay, Ed Sheeran, Bandland, Guns N’ Roses, U2, Cirque De Soleil, Indian Premier League and others.

From the wild ecstasy of Lollapalooza to the soulful strains of Coldplay, the fiery chords of Ed Sheeran, the rebellious anthems of Guns N’ Roses, the celestial hymns of U2, the whimsical enchantment of Cirque du Soleil, and the roaring fervor of the Indian Premier League, we orchestrate a pantheon of experiences that dazzle the subcontinent. Our rocket ship launched in 2007 and we are travelling at breakneck speed as we create communities and redefine the entertainment experience space in India; we are literally defining the concert economy.

Overview:

Are you the kind of person who thinks in Reels, talks in memes, and scrolls Instagram like it’s market research? We're looking for a Social Media Executive to join our social team at BookMyShow — someone who can turn moments into viral content and bring our brand voice to life with every scroll, swipe, and double tap.

In this role, you’ll be curating and executing campaigns across everything we do — from concerts, comedy, movies, festivals, and sports to all things brand love. If you’ve got a strong creative muscle and the ability to get things done fast and efficiently, this one’s for you

Your Profile:

• Campaign Planning & Execution: Create, plan, and execute social-first campaigns across categories like music, movies, sports, stand-up, and more.
• Content Ideation & Creation:Come up with quirky, viral, scroll-stopping content ideas — from clever copy to meme formats to reel scripts.
  Be hands‑on: write, shoot, edit, and publish content across BookMyShow and BookMyShow Live.
• Trendspotting: Stay on top of the latest Instagram trends, audio tracks, and content formats — and plug BookMyShow into pop culture conversations in real time.
• Community Management: Make our brand voice shine through in comments, replies, DMs — not just on our own posts, but also on other relevant pages where our TG lives. (Yes, you will be that funny, mysterious admin we all want to be friends with.)
• Execution & Coordination: Work closely with internal teams (marketing, design, content, partnerships) and external vendors (photographers, editors, creators) to ensure smooth execution.
• Reporting & Insights: Share weekly performance reports with insights, learnings, and ideas for content optimization.
• Live Coverage & Weekends: Cover our events in real-time (which includes travel and working weekends**) — whether it's a stadium concert, comedy gig, film premiere, or festival.

Your Checklist

• 2- 5 years of experience managing social media for a youth or pop culture brand.
• Strong creative sensibility — can write great captions, come up with fun ideas, and understand what makes something go viral.
• Knows the Instagram ecosystem in and out — reels, trends, meme formats, content creators, etc.
• Basic video editing, reel‑making, and design skills
• Experience in community engagement with a solid understanding of digital brand tonality.
• Highly organized, proactive, and able to multitask across multiple campaigns at once.
• Cool under pressure, and actually enjoys the madness of live events.