Executive- Paid Media in Mumbai

P.Labs Ventures; Maharashtra; On-site; INR 614,000 - 837,000; Full time

Job summary

P.Labs Ventures in Maharashtra is seeking a performance-driven digital marketing specialist to plan and optimize paid campaigns across Google Ads and Meta Ads. You will track metrics, conduct keyword research, and coordinate with creative teams to align landing pages.

You will manage monthly ad spends of ₹3–5 Lakh across multiple accounts, run A/B tests, and prepare dashboards for internal stakeholders, identifying trends and scaling opportunities.

Responsibilities

• Track metrics such as CTR, CPC, Conversion Rate, CPM, and overall campaign effectiveness.
• Conduct keyword research, audience targeting, retargeting, and bidding strategy execution.
• Prepare performance reports, dashboards, and presentations for internal stakeholders.
• Coordinate with creative/content teams for ad copies, creatives, and landing page alignment.
• Identify trends, opportunities, and scaling strategies for campaign growth.
• Run A/B tests across creatives, audiences, and campaign objectives.
• Plan, launch, and manage paid campaigns across Google Ads and Meta Ads platforms.
• Maintain proper campaign structuring, naming conventions, and account hygiene.

Skills

CTR tracking

PPC optimization

Keyword research

A/B testing

Campaign management

Landing page optimisation

Job description

Key Responsibilities

• Track metrics such as CTR, CPC, Conversion Rate, CPM, and overall campaign effectiveness.
• Conduct keyword research, audience targeting, retargeting, and bidding strategy execution.
• Prepare performance reports, dashboards, and presentations for internal stakeholders.
• Coordinate with creative/content teams for ad copies, creatives, and landing page alignment.
• Identify trends, opportunities, and scaling strategies for campaign growth.
• Run A/B tests across creatives, audiences, and campaign objectives.
• Plan, launch, and manage paid campaigns across Google Ads and Meta Ads platforms.
• Handle monthly ad spends ranging from ₹3 Lakhs to ₹5 Lakhs across multiple accounts/campaigns.
• Maintain proper campaign structuring, naming conventions, and account hygiene.

About Company

We're a digital marketing company that works with e-commerce companies, education, EdTech companies, and other industries.