Executive - Off Page

AdLift India; Gurugram District; On-site; INR 350,000 - 520,000; Full time

Job summary

AdLift India is seeking an SEO professional to drive off-page strategies and build high-quality backlinks. You will run outreach campaigns, monitor backlink profiles, and collaborate with content teams to optimize anchors and content.

The role requires 1–2 years of experience in SEO or digital marketing, with strong communication and analytical skills. Knowledge of Ahrefs, SEMrush, and Moz is advantageous.

Qualifications

• 1–2 years of experience in Off-Page SEO or Digital Marketing.
• Strong understanding of link-building techniques and SEO best practices.
• Familiarity with Ahrefs, SEMrush, Moz and related tools.

Responsibilities

• Execute off-page SEO strategies including link building, outreach, and brand mentions.
• Identify and acquire high-quality backlinks from relevant and authoritative websites.
• Perform competitor backlink analysis and identify link-building opportunities.
• Manage directory submissions, social bookmarking, blog submissions, and forum postings.
• Conduct outreach campaigns for guest posting and collaborations.
• Monitor and analyze backlink profiles using SEO tools.
• Track, report, and improve domain authority and referral traffic.
• Ensure all SEO activities comply with search engine guidelines.
• Collaborate with the content team for anchor text and content optimization.

Skills

Off-Page SEO

Digital Marketing

Link building

Outreach

SEO Tools

Analytical mindset

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

Ahrefs

SEMrush

Moz

Job description

Job Description:

Key Responsibilities:

• Execute off-page SEO strategies including link building, outreach, and brand mentions
• Identify and acquire high-quality backlinks from relevant and authoritative websites
• Perform competitor backlink analysis and identify link-building opportunities
• Manage directory submissions, social bookmarking, blog submissions, and forum postings
• Conduct outreach campaigns for guest posting and collaborations
• Monitor and analyze backlink profiles using SEO tools
• Track, report, and improve domain authority and referral traffic
• Ensure all SEO activities comply with search engine guidelines
• Collaborate with the content team for anchor text and content optimization

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field
• 1 – 2 years of experience in Off-Page SEO or Digital Marketing
• Strong understanding of link-building techniques and SEO best practices
• Familiarity with tools like Ahrefs, SEMrush, Moz.
• Good communication and outreach skills
• Analytical mindset with attention to detail