EXECUTIVE N - WOOD FINISHES

Asian Paints Limited; Ludhiana; On-site; INR 300,000 - 540,000; Full time

Job summary

Asian Paints Limited is seeking a frontline sales professional to drive growth and penetration of wood coatings in the Ludhiana region. The role focuses on building and managing a dealer network and engaging stakeholders including contractors, applicators, architects, furniture manufacturers and end consumers to achieve business objectives.

Key responsibilities include expanding the network, organizing activations and trainings, promoting coatings through targeted engagement, and resolving

Responsibilities

• Grow the wood coatings business by expanding dealer network across defined geography.
• Organize activations, samplings and trainings for contractors and applicators.
• Engage with architects and furniture manufacturers to promote products.
• Resolve dealer and consumer complaints within agreed timelines.
• Provide market feedback to marketing on product strengths.

Job description

The position is that of frontline sales personnel who would primarily be responsible for growth and penetration of wood coatings ranging from melamine to high end PU coatings in defined geography through creation, nurturing, expansion and management of Dealer Network and stakeholders comprising of Contractors, Applicators, Furniture manufacturers, Architects and end Consumers and thereby, achieving overall business objectives.

Business objectives

• Assist the dealer network in driving sales value and volume for Wood Coatings
• Generate demand for wood coatings by means of organizing activations, samplings and trainings to stakeholders like contractors, applicators etc.
• Expand the network for wood coatings through integration with retail, projects and services team by means of sharing of leads
• Drive growth by targeting and engaging with certain specific stakeholders who deal exclusively with Wood coatings like furniture manufacturers

Stakeholder Management

• Conduct shop meets on new wood coatings to promote growth in the market
• Drive sales by engaging with contractors and architects by means of product trainings and activations
• Ensure effective implementation of various promotional schemes and displays for all stakeholders like contractors, dealers etc.
• Resolve dealer and consumer complaints with respect to wood-coatings and ensure closure within benchmark timelines

Market Intelligence

• Assist Marketing function in conducting product trials and building inferences on Asian Paints product strength vis-à-vis products in market.
• Devise ways in which the product strengths can be communicated to the consumers and influencers