EXECUTIVE N - WOOD FINISHES

Asian Paints Limited; Kolkata District; On-site; INR 180,000 - 240,000; Full time

Job summary

Asian Paints Limited is seeking frontline sales personnel to grow and penetrate the wood coatings segment—ranging from melamine to high-end PU coatings—across defined geography by building and managing a dealer network and relations with contractors, applicators, furniture manufacturers, architects and end consumers.

The role focuses on achieving business objectives through dealer support, demand generation, market intelligence and channel expansion in the wood coatings category.

Qualifications

• Graduate degree (BA/BSc/BCom/BBA/BBM/BMS) with at least 50% marks
• Graduation must be through a full‑time course
• Applicants with an Engineering background will not be considered

Responsibilities

• Assist the dealer network in driving sales value and volume for Wood Coatings
• Generate demand for wood coatings via activations, samplings and trainings to stakeholders
• Expand the network for wood coatings by integrating with retail, projects and services teams
• Drive growth by engaging with furniture manufacturers and other wood-coatings stakeholders

Skills

Stakeholder management

Sales execution

Contractor engagement

Communication

Education

Full-time degree (BA/BSc/BCom/BBA/BBM/BMS)

Minimum 50% marks

Job description

The position is that of frontline sales personnel who would primarily be responsible for growth and penetration of wood coatings ranging from melamine to high end PU coatings in defined geography through creation, nurturing, expansion and management of Dealer Network and stakeholders comprising of Contractors, Applicators, Furniture manufacturers, Architects and end Consumers and thereby, achieving overall business objectives.

Business Responsibility Areas

Business objectives

• Assist the dealer network in driving sales value and volume for Wood Coatings
• Generate demand for wood coatings by means of organizing activations, samplings and trainings to stakeholders like contractors, applicators etc.
• Expand the network for wood coatings through integration with retail, projects and services team by means of sharing of leads
• Drive growth by targeting and engaging with certain specific stakeholders who deal exclusively with Wood coatings like furniture manufacturers

Stakeholder Management

• Conduct shop meets on new wood coatings to promote growth in the market
• Drive sales by engaging with contractors and architects by means of product trainings and activations
• Ensure effective implementation of various promotional schemes and displays for all stakeholders like contractors, dealers etc.
• Resolve dealer and consumer complaints with respect to wood-coatings and ensure closure within benchmark timelines

Market Intelligence

• Assist Marketing function in conducting product trials and building inferences on Asian Paints product strength vis‑à‑vis products in market.
• Devise ways in which the product strengths can be communicated to the consumers and influencers.

Qualifications

Essential

• Graduate Degree in any stream (BA/B.Sc/B.Com/BBA/BBM/BMS)
• Minimum of 50% marks throughout education without any backlogs
• Graduation must be through a full‑time course
• Applicants with an Engineering background (B.Tech/B.E./Diploma/B.Pharma) will not be considered.

Previous Experience

Essential

• Fresher

Desired

• 1-2 years of experience in Sales function in any organization
• Experience in wood finishes industry