EXECUTIVE N - WOOD FINISHES

Asian Paints Limited; Delhi; On-site; INR 350,000 - 550,000; Full time

Job summary

Asian Paints Limited is seeking frontline sales personnel to grow and penetrate wood coatings, from melamine to high-end PU coatings, across a defined geography. You will build, nurture and manage dealer networks and key stakeholders including contractors, architects, and manufacturers to achieve business objectives.

Role requires pan-India mobility, frequent travel to dealer counters and customer sites. MS Office skills are mandatory; fresher or 1–2 years in sales are acceptable, with MBA in

Qualifications

• Graduate degree (any stream) with full-time curriculum and 50% marks
• Graduation must be through a full-time course; backlogs not allowed
• Engineering background (B.Tech/BE/Diploma) will not be considered
• MBA/PGDM in Sales and Marketing is preferred

Responsibilities

• Grow and penetrate the wood coatings segment across defined geography
• Manage and expand dealer network and engage contractors, architects, and furniture manufacturers
• Organize trainings, activations and promotions for stakeholders to drive demand
• Monitor schemes, displays and resolve dealer/consumer issues within timelines
• Provide market intelligence and communicate product strengths to customers and influencers

Skills

Sales & business development

Stakeholder management

MS Office

MS Excel

Education

Graduate degree (any stream)

MBA/PGDM in Sales & Marketing

Tools

MS Office

MS Excel

Job description

The position is that of frontline sales personnel who would primarily be responsible for growth and penetration of wood coatings ranging from melamine to high end PU coatings in defined geography through creation, nurturing, expansion and management of Dealer Network and stakeholders comprising of Contractors, Applicators, Furniture manufacturers, Architects and end Consumers and thereby, achieving overall business objectives.

Business objectives

• Assist the dealer network in driving sales value and volume for Wood Coatings
• Generate demand for wood coatings by means of organizing activations, samplings and trainings to stakeholders like
• Expand the network for wood coatings through integration with retail, projects and services team by means of sharing of leads
• Drive growth by targeting and engaging with certain specific stakeholders who deal exclusively with Wood coatings like furniture manufacturers

Stakeholder Management

• Conduct shop meets on new wood coatings to promote growth in the market
• Drive sales by engaging with contractors and architects by means of product trainings and activations
• Ensure effective implementation of various promotional schemes and displays for all stakeholders like contractors, dealers etc.
• Resolve dealer and consumer complaints with respect to wood-coatings and ensure closure within benchmark timelines

Market Intelligence

• Assist Marketing function in conducting product trials and building inferences on Asian Paints product strength vis‑à‑vis products in market.
• Devise ways in which the product strengths can be communicated to the consumers and influencers

Key Performance Indicators

• Value and Volume target of Wood coatings
• Percentage dealer network value growth
• Percentage increase in APEHS and Project Sales site penetration
• Percentage increase in users for high end wood coatings
• Product trainings to targeted set of stakeholders

Qualifications Essential

• Graduate Degree in any stream (BA/B.Sc/B.Com/BBA/BBM/BMS)
• Minimum of 50% marks throughout education without any backlogs
• Graduation must be through a full‑time course
• Applicants with an Engineering background (B.Tech/B.E./Diploma/B.Pharma) will not be considered

Desired

• Candidates with MBA/PGDM in Sales and Marketing

Previous Experience Essential

• Fresher Desired
• 1 – 2 years of experience in Sales function in any organization
• Experience in wood finishes industry will be preferred

Additional Requirements

• Role involves visiting dealer counters, customer sites which requires extensive travelling
• Role requires pan India mobility as it is transferrable in nature
• Proficiency with MS – Office, MS – Excel is mandatory
• Age to be between 26 - 30 Years.