Executive - Marketing

Steelez; Indore District; On-site; INR 300,000 - 550,000; Full time

Job summary

Steelez in Indore is seeking an Executive-Marketing to drive buyer acquisition and retention across Indore, Gurgaon, and Ahmedabad. You will develop pipelines, engage buyers through field visits, and coordinate auctions with operations.

Strong Excel/Sheets skills and English communication are essential for success. The role requires 2–4 years of experience in a similar field and a willingness to travel across assigned geographies.

Qualifications

• Bachelor's degree in any discipline; postgraduate qualification is a plus.

Responsibilities

• Buyer acquisition and retention.
• Develop a pipeline of new buyers through online and offline research, field visits, and outreach.
• Onboard buyers through registration and onboarding.
• Aim to achieve 100% of assigned buyer acquisition and revenue targets.
• Auction execution support and co-planning with buyers.
• Coordinate with operations for end-to-end auction execution.
• Maintain a product-wise MIS of buyers and their participation in auctions.
• Identify and resolve material dispatch-related issues promptly.
• Conduct regular market analysis to ensure benchmark prices for buyers.
• Deploy strategic marketing across multiple channels to promote materials and drive auction participation.
• Conduct field visits and share market feedback with the team.
• Track market trends and competitor activity to flag opportunities and risks.

Skills

Buyer acquisition

Buyer retention

Pipeline development

Onboarding buyers

Auction support

Market analysis

Market intelligence

Field visits

MIS reporting

Excel

Google Sheets

Slack

English communication

Education

Bachelor's degree in any discipline

Postgraduate qualification is a plus

Tools

Excel

Google Sheets

Slack

Docs

Job description

;Executive-Marketing

;Indore, Gurgaon, Ahmedabad 2-4 Years Years Experience Full Time Mid

Qualification & Skills:

• ;Bachelors degree in any discipline , Business, Engineering, or Commerce Preferred /Postgraduate qualification is a plus .

Responsibilities:

Key Responsibilities

• ;Buyer Acquisition Retention
• ;Retain existing buyers through regular engagement, timely follow-ups, and excellent service.
• ;Develop a pipeline of new buyers through online and offline research, field visits, and outreach.
• ;Actively identify and engage prospective buyers; guide them through registration and onboarding.
• ;Achieve 100% of assigned buyer acquisition and revenue targets.
• ;Auction Execution Support
• ;Co-plan auctions with buyers to understand their needs and ensure a successful outcome.
• ;Monitor listed auctions and coordinate with operations for smooth end-to-end execution.
• ;Maintain a product-wise MIS of buyers; ensure their participation in relevant auctions.
• ;Identify and resolve material dispatch-related issues in a timely manner.
• ;Conduct regular market analysis to ensure buyers get benchmark prices.
• ;Market Intelligence Strategy
• ;Deploy strategic marketing across multiple channels to promote materials and drive auction participation.
• ;Conduct field visits, collect market feedback, and share insights with the team.
• ;Track market trends and competitor activity; flag opportunities and risks.

Skills Competencies

• ;Understanding of industrial secondary products and B2B buyer-seller dynamics.
• ;Strong follow-up discipline and ability to manage multiple buyer relationships simultaneously.
• ;Comfortable conducting field visits and tours across assigned geographies.
• ;Analytical mindset able to maintain MIS, track participation, and report on outcomes.
• ;Proficient with Excel, Google Sheets/Docs, Slack, and similar productivity tools.
• ;Excellent verbal and written communication skills in English.