Executive - Ecommerce & Digital Marketing - Sopariwala

Sopariwala Exports; Mumbai; On-site; INR 350,000 - 600,000; Full time

Job summary

LylaBlanc Pvt Ltd in Mumbai is seeking an Executive Ecommerce Digital Marketing to manage end-to-end e-commerce operations, including the website, online marketplaces, and campaigns. You will drive customer engagement, optimize performance metrics, and work with cross-functional teams to grow the brand.

The role emphasizes data-driven decision making, SEO, and performance marketing to achieve strong ROAS across channels and campaigns.

Qualifications

• Degree or background in commerce or marketing.

Responsibilities

• Manage and execute e-commerce campaigns across channels.
• Oversee website, online sales, and customer engagement for the brand.
• Analyze data to track performance and optimize ROAS and conversions.
• Collaborate with marketing, product, and sales teams to drive growth.
• Coordinate with photographers and content teams for listings and launches.
• Monitor marketplace health, listings, and KPI performance.

Skills

Commerce knowledge

Sales skills

Strategic planning

Campaign optimization

Data analysis

Education

Commerce/Marketing degree

Tools

Google Analytics

Google Search Console

Google Tag Manager

SEO tools

Job description

Job Summary

This is a full-time on-site role for an E-Commerce Digital Marketing Executive at LylaBlanc Pvt Ltd Mumbai. The E-Commerce Digital Marketing Executive will be responsible for managing and executing all aspects of the company s e-commerce operations. This includes overseeing the website, online sales, online marketing campaigns, customer engagement, and ensuring a seamless customer experience. The role also involves analyzing data to track and improve performance metrics and collaborating with cross-functional teams to drive business growth.

Position

Executive Ecommerce Digital Marketing

Mumbai

Responsibilities

• This is a full-time on-site role for an E-Commerce Digital Marketing Executive at LylaBlanc Pvt Ltd Mumbai.
• The E-Commerce Digital Marketing Executive will be responsible for managing and executing all aspects of the company s e-commerce operations.
• This includes overseeing the website, online sales, online marketing campaigns, customer engagement, and ensuring a seamless customer experience.
• The role also involves analyzing data to track and improve performance metrics and collaborating with cross-functional teams to drive business growth.

Requirements

• Qualifications Commerce and Sales skills
• Plan, Monitor, and Drive Sales on the brand s website and marketplaces (LylaBlanc, Myntra / Amazon / Flipkart / Nykaa / Tira / Ajio / Jio Mart/Netmeds/Meesho/Snapdeal)
• Develop e-commerce sales strategies to achieve budgeted revenue and growth.
• Drive Performance Marketing and SEO for the website by achieving the best ROAS across campaigns, activations and impressions.
• Close coordination with the photoshoot team, product photoshoot/videos/mood board, product launch/theme.
• Shall provide actionable insights using Google Analytics, Google Search Console, SERPs, and Google Tag Manager.
• Work closely with the Marketing/SEO team to drive traffic and conversion on the Brand s website.
• Plan and execute marketing campaigns for websites and marketplaces to ensure optimum visibility and the right ROI.
• Build the right product and channel mix with the partners to deliver secondary sales.
• Build relationships with the channel partners to be recognized as a preferred brand on the most important marketplaces.
• Conduct regular hygiene checks of listings to maintain product quality standards. Ensure accurate and up-to-date listings across all platforms, optimizing product visibility and discoverability.
• To make the data-rich cataloging and content which makes SEO healthy, and consumer experience exciting, A+ cataloging, etc.
• UI/UX execution and adherence on the website marketplaces.
• Build regular reviews with Marketplace partners to align business objectives, and review KPIs.
• Build regular reviews with Brand managers to review KPls, align with Brand s Marketing campaigns, and review Inventory.
• Analyse Sales trends. Inventory availability and inventory health and sharing relevant information.
• Take ownership of new initiatives and projects, overseeing their implementation from start to finish.
• Monitor performance metrics and take corrective action as needed to meet deadlines.
• Stay updated on industry trends, competitor activities, and consumer preferences to identify opportunities for growth and optimization.
• Analyse marketplace performance metrics and provide actionable insights to improve sales, conversion rates, and customer satisfaction.
• Collaborate cross-functionally with marketing, sales, and product teams to drive.