Executive-Digital Marketing

Switchgear and Control Technics Private Limited; Bommasandra; On-site; INR 400,000 - 600,000; Full time

Job summary

Switchgear and Control Technics Private Limited is seeking a results-driven Digital Marketing & Customer Insights Executive to plan and execute digital marketing campaigns while analyzing customer behavior, market trends, and campaign performance. You will generate actionable insights to improve engagement, brand awareness, lead generation, and business growth.

The role requires 0-3 years of experience in digital marketing or analytics, strong Excel skills, and excellent communication.

Qualifications

• 0-3 years of experience in digital marketing, marketing analytics, or customer insights.
• Proficiency in Microsoft Excel and data analysis techniques.
• Excellent communication, presentation, and problem-solving skills.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across social media, email, search engines, and display advertising.
• Manage websites, landing pages, and digital content to improve user experience and conversions.
• Develop SEO and SEM strategies to increase online visibility and traffic.
• Create marketing content aligned with brand guidelines and business objectives.
• Develop dashboards and reports to track customer engagement, retention, and campaign ROI.
• Collaborate with sales, product, and customer service teams to improve customer experience.

Skills

Data analysis

Excel

Communication

Problem-solving

Education

Bachelor’s degree in Marketing or related field

Tools

Microsoft Excel

Job description

Number of Position(s)

1

Openings Valid Till

31/10/2026

Company Description

Switchgear and Control Technics Private Limited (SCTPL) is a leading manufacturer of low and medium voltage switchboards, distribution boards, enclosures, and sheet metal parts. We're specialized in customized engineering solutions for greenfield projects, focusing on power management, power distribution, and automation. Partnering with Schneider Electric India, we deliver high-quality products and services that exceed customer expectations.

The First licensed Partner of Schneider Electric for BlokSeT in India.
100+ Satisfied Regular Customers From All Industrial Sectors, PAN India & Worldwide.
Celebrating 21 years of Successful Journey in India.

www.switchgear.in

Job Description

We are seeking a results-driven Digital Marketing & Customer Insights Executive to develop and execute digital marketing campaigns while analyzing customer behavior, market trends, and campaign performance. The role will be responsible for generating actionable insights that improve customer engagement, brand awareness, lead generation, and overall business growth.

Key Responsibilities

Digital Marketing

• Plan, execute, and optimize digital marketing campaigns across social media, email, search engines, and display advertising.
• Manage company websites, landing pages, and digital content to improve user experience and conversions.
• Develop and implement SEO and SEM strategies to increase online visibility and traffic.
• Create marketing content aligned with brand guidelines and business objectives.
• Monitor digital marketing metrics and prepare performance reports with recommendations.

Customer Insights & Analytics

• Collect, analyze, and interpret customer data from multiple sources.
• Conduct market research, competitor analysis, and customer surveys.
• Identify customer trends, behaviors, preferences, and segmentation opportunities.
• Generate customer insights to support marketing, sales, and product strategies.
• Develop dashboards and reports to track customer engagement, retention, and campaign ROI.
• Present findings and recommendations to stakeholders.
• Work closely with sales, product, and customer service teams to improve customer experience.
• Support customer journey mapping and marketing automation initiatives.
• Recommend data-driven strategies to enhance customer acquisition and retention.
• Stay updated on industry trends, digital marketing technologies, and analytics tools.

Qualifications

• Bachelor's degree in Marketing, Engineering, Business, Data Analytics, Communications, or a related field.

Additional Information

• 0-3 years of experience in digital marketing, marketing analytics, or customer insights.
• Proficiency in Microsoft Excel and data analysis techniques.
• Excellent communication, presentation, and problem-solving skills.