Executive Creative Director

Humour Me Pvt. Ltd.; Delhi; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Humour Me Pvt. Ltd. in New Delhi seeks an Executive Creative Director to lead the agency's creative vision and culture. This role blends leadership with hands-on craft, shaping the agency’s voice, mentor future leaders, and partner with business leadership to drive growth through ideas.

The ideal candidate has a track record of award-winning work and a social-first mindset, capable of influencing culture across platforms and guiding marquee clients and new business pitches.

Qualifications

• 12–15+ years of experience leading creative roles across top agencies or creative companies.
• Body of award-winning work with strong cultural and business impact.
• Proven ability to lead large, multidisciplinary creative teams.
• Deep expertise in modern storytelling with a social-first background across organic content, digital, film, and integrated campaigns.
• Understanding of organic content ecosystems across Instagram, YouTube, LinkedIn and emerging platforms.
• Experience building brands through always-on social content and creator collaborations.
• Proven success in winning and leading new business pitches.
• Ability to operate at macro (vision, brand platforms) and micro (scripts, edits, craft) levels.

Responsibilities

• Own the creative vision of the agency across all clients and platforms.
• Drive culture-shaping work across social-first ecosystems that earns organic attention.
• Champion a social-first approach with knowledge of platform behaviours and internet trends.
• Lead marquee clients and new business, defining strategic and creative approaches.
• Be the final creative authority, shaping and elevating work across teams.
• Build and mentor a high-performance creative leadership layer.
• Integrate storytelling across formats from social-first content to long-form campaigns and brand platforms.
• Partner deeply with clients as a trusted creative voice at the highest level.

Skills

Experience 12-15y

Award-winning work

Team leadership

Storytelling

Social-first thinking

Instagram

YouTube

LinkedIn

Creator collaborations

New business pitches

Job description

Humour Me is a modern creative company built for the speed and culture of today. We partner with brands to drive relevance, shape conversations, and deliver tangible business impact through ideas that travel.

Founded in 2012, Humour Me is an independent agency based in New Delhi, recognised globally with a Bronze Cannes Lion (2026), alongside honours at The Webby Awards and 16+ international awards across storytelling, filmmaking, animation, and new media.

From Paper Boat, Duolingo, BigBasket, Airtel, Xiaomi, 1mg, Dunzo, Arctic Fox and Heads Up For Tails to many more, we've helped build some of India's most culturally resonant brands.

The Role: Executive Creative Director

We are looking for an Executive Creative Director to lead the creative vision of the agency.

This is not just a leadership role — it is a creative stewardship role.

You will define the standard of thinking, storytelling, and craft at Humour Me. You will shape the agency’s voice in the industry, mentor the next generation of creative leaders, and partner with business leadership to drive growth through ideas.

You should be someone whose work has influenced culture, not just campaigns. Ideally, you've built your reputation in a social-first environment and understand how brands earn attention organically before they buy it.

What You’ll Do

• Own the creative vision of the agency — setting the bar for ideas, storytelling, and execution across all clients and platforms.
• Drive culture-shaping work across social-first ecosystems, creating ideas that earn organic attention, get talked about, travel across platforms, and build lasting brand memory.
• Champion a social-first creative approach, leveraging a deep understanding of organic content, creator culture, platform behaviours, and internet trends to help brands stay culturally relevant.
• Lead from the front on marquee clients and new business, defining the strategic and creative approach for key pitches.
• Be the final creative authority — reviewing, shaping, and elevating work across teams to ensure it is distinctive and world-class.
• Build and mentor a high-performance creative leadership layer (Creative Directors, Writers, Art Directors), not just individuals.
• Integrate storytelling across formats — from social-first content to long-form, campaigns, and brand platforms.
• Partner deeply with clients — becoming a trusted creative voice and strategic collaborator at the highest level.
• Champion a culture of craft and curiosity — pushing teams to constantly evolve with platforms, formats, and culture.
• Represent Humour Me externally — at industry forums, awards, and within the broader creative ecosystem.
• Contribute to agency growth — influencing hiring, capability building, and the evolution of our creative product.

What You Bring

• 12–15+ years of experience in leading creative roles across top agencies or creative companies.
• A body of award-winning work that has strong cultural and business impact (mandatory).
• Proven ability to lead large, multidisciplinary creative teams and build future leaders.
• Deep expertise in modern storytelling, with a strong social-first background spanning organic content, digital, film, and integrated campaigns.
• A proven understanding of the organic content ecosystem across Instagram, YouTube, LinkedIn and emerging platforms, with a track record of creating work that earns attention without relying on paid media.
• Experience building brands through always-on social content, creator collaborations, and culturally relevant storytelling, not just campaign bursts.
• Demonstrated success in winning and leading new business pitches.
• Ability to operate at both macro (vision, brand platforms) and micro (scripts, edits, craft) levels.
• A point of view on where creativity and culture are headed — and how brands should show up.

Core Competencies

• Creative Leadership: Sets vision, inspires teams, and builds a culture of excellence.
• Taste & Judgment: Knows what great looks like — and pushes work to get there.
• Social-First Thinking: Understands platform culture, audience behaviour, and how to create organic content that people choose to engage with and share.
• Strategic Thinking: Connects ideas to real business outcomes.
• Influence: Builds trust with senior clients and internal stakeholders.
• Mentorship: Develops future creative leaders, not just delivers output.
• Adaptability: Evolves with platforms, formats, and the changing creative landscape.