Account Director

Humour Me; Delhi; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Humour Me is seeking an experienced Account Director to lead a portfolio of key client businesses from New Delhi. You will build senior client relationships, drive account growth and provide strategic leadership to account teams, balancing commercial health with creative excellence.

You will own the health of multiple accounts, identify opportunities for upselling and cross-selling, mentor managers, and partner with strategy and creative leadership to deliver impactful work across a dynamic

Qualifications

• 8+ years of experience in Account Management, Brand Management, Digital Marketing, Advertising or related fields within creative agency environments.
• Proven ability to lead multiple client accounts and manage sizeable or strategically important businesses.
• Strong track record of growing client relationships and identifying commercial opportunities.
• Excellent communication, presentation and stakeholder management skills.
• Strong strategic thinking and business acumen with ability to operate independently in a fast-paced environment.

Responsibilities

• Own the health and direction of a portfolio of client businesses with strong relationships and commercial performance.
• Build trusted relationships with senior client stakeholders and act as a strategic partner beyond day-to-day briefs.
• Identify opportunities to upsell, cross-sell and expand the agency's role within the client’s business.
• Provide strategic direction to Account Managers and teams to ensure proactive management and growth.
• Lead senior client reviews, present insights and clear recommendations to clients.
• Mentor Account Managers and build second-line leadership within accounts.

Skills

Account Management

Brand Management

Digital Marketing

Advertising

Strategic Thinking

Leadership

Stakeholder Management

Job description

Humour Me is a creative agency that is built for the here and now. We’re a contemporary creative services and content marketing agency with an expertise in driving relevance for our clients and delivering high impact business results. The independently-owned agency was founded in 2012 and has its office in the capital city of the country.

Humour Me has been recognised as a global honouree at The Webby Awards and has won over 16 global creative awards for excellence in storytelling, filmmaking, animation and new media disruption.

From brands like Paper Boat, 1 Finance, bigbasket, Duolingo, Arctic Fox, Heads Up For Tails, Xiaomi, Tata 1mg, Dunzo, Airtel to many others, Humour Me has created category inventing work, helping build some of India’s most loved brands.

We are looking for an experienced Account Director to lead a portfolio of key client businesses, build senior client relationships, drive account growth and provide strategic leadership to the teams managing these businesses, based out of New Delhi.

Role Overview

The Account Director is a senior business leader responsible for the overall health, direction and growth of multiple client accounts. The role sits between Account Management and senior business leadership, with a strong focus on strategic client leadership, commercial growth and team development.

• Own the overall health and direction of a portfolio of client businesses, ensuring strong client relationships, quality of work and commercial performance.
• Build trusted relationships with senior client stakeholders and act as a strategic partner beyond day-to-day account requirements.
• Develop a strong understanding of the client’s business, category, marketing priorities and competitive landscape, and use this to identify opportunities for the agency.
• Provide strategic direction to Account Managers and account teams, ensuring businesses are being managed proactively and not simply driven by incoming briefs.
• Review the health of accounts regularly across client relationships, revenue, profitability, scope, quality of work and growth potential.
• Identify opportunities to deepen existing relationships through upselling, cross-selling and expanding the agency’s role within the client’s business.
• Develop account growth plans and work with Account Managers and senior leadership to convert identified opportunities.
• Own the commercial health of the portfolio, including revenue, scope, budgets, resource requirements and profitability.
• Lead senior-level client reviews and conversations, bringing recommendations, insights and a clear point of view to the table.
• Challenge client briefs and internal thinking where required, ensuring the agency is solving meaningful business and brand problems.
• Work closely with Creative and Strategy leadership to ensure the work across the portfolio is strategically strong, relevant and aligned with client objectives.
• Lead and mentor Account Managers and wider account teams, setting clear expectations around client management, business growth and ownership.
• Build strong second-line leadership within accounts, ensuring Account Managers are empowered to independently manage their businesses.
• Identify capability and resource gaps across the portfolio and work with leadership to build the right team structure.
• Act as the senior escalation point for significant client, commercial or team-related issues and drive them towards resolution.
• Partner with the AVP on larger business opportunities, key client relationships, strategic decisions and portfolio-level priorities.
• Support new business development and identify opportunities emerging from existing client relationships.
• Track performance across the portfolio through regular reviews, identifying risks early and driving corrective action.
• Contribute to improving account management standards, processes and ways of working across the wider business.
• Swift decision making and driving outcomes will always trump effort in our eyes.

Requirements

• 8+ years of experience in Account Management, Brand Management, Digital Marketing, Advertising or related fields, with significant exposure to creative agency environments.
• Proven experience in managing multiple client accounts and independently leading sizeable or strategically important businesses.
• Strong experience in building and maintaining senior client relationships.
• Demonstrated ability to grow existing client relationships and identify commercial opportunities.
• Strong understanding of brand strategy, content marketing and integrated communication.
• Experience in leading, mentoring and developing Account Managers and account teams.
• Strong commercial understanding, including account revenue, budgets, scope and profitability.
• Excellent communication, presentation and stakeholder management skills.
• Strong strategic thinking and business acumen, with the ability to operate independently in a fast-paced environment.

What Success Looks Like in This Role

• Existing accounts are healthy, commercially sustainable and growing in scope and value.
• Clients see you as a trusted strategic partner and involve you in broader business and marketing conversations.
• Account Managers operate with greater independence, accountability and confidence under your leadership.
• Growth opportunities across the portfolio are proactively identified and converted.
• The portfolio maintains strong creative quality, client relationships and commercial performance.
• Risks are identified early and resolved before they become significant business or client issues.
• The portfolio has a strong pipeline of future opportunities and a clear direction for growth.
• You are recognised internally as a senior business leader and externally as a trusted partner to key clients.