Executive / Assistant Marketing Communications (MarCom) Manager - Real - estate

Rosetta Hospitality; Karnataka; On-site; INR 500,000 - 800,000; Full time

Job summary

Rosetta Hospitality is seeking a marketing professional with 2-4 years of experience to develop and implement marketing strategies tailored to the real estate industry. The role involves managing online advertising campaigns, optimizing SEO, and collaborating with sales teams to generate leads. The ideal candidate will possess a Bachelor's degree in Marketing, proven skills in performance marketing, and proficiency in digital marketing tools. Strong communication skills and creativity are essential. The position is full-time based in Karnataka, India.

Qualifications

• 2 - 4 years of experience in Performance Marketing or similar role.
• Strong knowledge of digital marketing tools and analytics.
• Excellent communication and interpersonal skills.

Responsibilities

• Develop comprehensive marketing strategies for real estate.
• Manage online advertising campaigns on various platforms.
• Optimize website SEO and enhance online reputation.

Skills

Performance Marketing

Digital Marketing Tools

CRM Systems

Communication Skills

Creative Mindset

Graphic Design Tools

Education

Bachelor’s degree in Marketing or related field

MBA Preferred

Tools

Canva

Photoshop

Job description

2 - 4 Years

Corporate Office 1

Full-Time

Key Responsibilities

• Develop and implement comprehensive marketing strategies tailored to the real estate industry.
• Identify market trends, competitor activities and customer preferences to guide campaigns.
• Manage online advertising campaigns across platforms such as Google ads, Facebook, Instagram and linkedin.
• Optimize website SEO and oversee content updates to improve organic traffic and lead conversion.
• Monitor and enhance the company's online reputation and social media presence.
• Plan and execute lead generation campaigns through digital and offline channels.
• Collaborate with sales team to ensure high-quality leads and alignment of marketing efforts with sales goals.
• Oversee the creation of marketing collateral such as brochures, presentations, and email campaigns.
• Collaborate with content writers and designers to develop compelling property listings, blogs, and videos.
• Track and analyze campaign performance metrics to assess ROI and optimize future efforts.
• Prepare monthly marketing reports and present insights to stakeholders.

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (MBA Preferred).
• Proven experience in Performance Marketing or similar roll.
• Strong knowledge of digital marketing tools, CRM System and analytics platforms.
• Excellent communication, negotiation and interpersonal skills.
• Creative mindset with the ability to think strategically and execute efficiently.
• Proficiency in tools line Canva, Photoshop or similar graphic design platforms is a added advantage.