Marketing Manager

Aurika Homes; Dadri; On-site; INR 600,000 - 900,000; Full time

Job summary

Aurika Homes is seeking a marketing professional with 4+ years of experience, preferably in real estate, to lead integrated digital and offline campaigns for our project portfolio.

The role emphasizes planning, executing, and measuring campaigns across channels—SEO, PPC, social, email, and on-ground events—collaborating with sales to generate qualified leads and drive project conversions.

Qualifications

• Minimum 4+ years of marketing experience, preferably in real estate.
• Strong understanding of digital marketing channels and offline campaigns.
• Ability to plan, execute, and analyze multi-channel marketing strategies.

Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies tailored for real estate projects.
• Optimize website content, SEO strategies, and landing pages to generate quality leads.
• Run targeted PPC campaigns on Google Ads, Facebook, Instagram, and real estate listing platforms.
• Leverage social media channels to showcase properties and engage with potential clients.
• Implement email marketing campaigns to nurture leads and drive engagement.
• Analyze digital campaign performance, track ROI, and adjust strategies accordingly.
• Use CRM tools to manage customer data, segment audiences, and personalize marketing efforts.
• Plan and execute offline marketing initiatives such as property exhibitions, open houses, roadshows, and events.
• Coordinate with print media, outdoor advertising, and branding agencies for effective offline campaigns.
• Develop brochures, flyers, signage, and other marketing collaterals for real estate projects.
• Collaborate with sales teams to create on-ground promotional activities that support sales targets.

Skills

Marketing experience

Real estate marketing

Digital marketing

Job description

4+ yrs in marketing (preferably in real estate)

Digital Marketing (20%)

• Develop, implement, and manage comprehensive digital marketing strategies tailored for real estate projects.
• Optimize website content, SEO strategies, and landing pages to generate quality leads.
• Run targeted PPC campaigns on Google Ads, Facebook, Instagram, and real estate listing platforms.
• Leverage social media channels to create engaging content, showcase properties, and interact with potential clients.
• Implement email marketing campaigns to nurture leads, promote new projects, and drive client engagement.
• Analyze digital campaign performance, track ROI, and adjust strategies accordingly.
• Use CRM tools to manage customer data, segment audiences, and personalize marketing efforts.

Offline Marketing (80%)

• Plan and execute offline marketing initiatives such as property exhibitions, open houses, roadshows, and real estate events.
• Coordinate with print media, outdoor advertising, and branding agencies for effective offline campaigns.
• Develop brochures, flyers, signage, and other marketing collaterals for real estate projects.
• Collaborate with sales teams to create on-ground promotional activities that support sales targets.