EXECUTIVE

Pride Group; Pune District; On-site; INR 400,000 - 700,000; Full time

Job summary

Pride World City in Pune seeks an Executive – Loyalty, Referral & Society Engagement to drive referrals and strengthen resident relationships. You will engage customers via calls, WhatsApp, meetings and events.

Coordinate with Sales to convert referrals into visits and bookings, plan loyalty campaigns, and manage society activities. A graduate with 1–3 years of CRM, customer engagement, events or sales experience is preferred.

Qualifications

• Graduate with 1–3 years of experience in CRM, customer engagement, events, sales, hospitality or real estate preferred.
• Strong communication, coordination and relationship-building skills.
• Willingness to manage on-ground activities and targets.

Responsibilities

• Engage existing customers through calls, WhatsApp, meetings and events.
• Generate qualified referrals from customers, homeowners and their networks.
• Identify and nurture Brand Advocates / Referral Champions.
• Coordinate with Sales and Pre-Sales to convert referrals into visits and bookings.
• Plan and execute loyalty and referral campaigns.
• Organise and support society/community activities such as festive celebrations, resident engagement programs, contests, workshops, sports, kids’ activities and special events.
• Coordinate with internal teams, vendors and society representatives for smooth execution of activities.
• Use society events and resident interactions to improve engagement, advocacy and brand affinity.
• Maintain referral data, follow-ups and activity records in CRM.
• Track referral funnel from lead generation to booking.

Skills

CRM

Customer engagement

Events coordination

Sales

Real estate experience

Education

Graduate

Job description

Executive – Loyalty, Referral & Society Engagement

Location: Pride World City, Pune

Role Objective

Drive maximum direct business through customer referrals and society/community engagement, while strengthening Pride World City’s relationship with residents and customers.

Key Responsibilities

• Engage existing customers through calls, WhatsApp, meetings and events.
• Generate qualified referrals from customers, homeowners and their networks.
• Identify and nurture Brand Advocates / Referral Champions.
• Coordinate with Sales and Pre-Sales to convert referrals into visits and bookings.
• Plan and execute loyalty and referral campaigns.
• Organise and support society/community activities such as festive celebrations, resident engagement programs, contests, workshops, sports, kids’ activities and special events.
• Coordinate with internal teams, vendors and society representatives for smooth execution of activities.
• Use society events and resident interactions to improve engagement, advocacy and brand affinity.
• Maintain referral data, follow-ups and activity records in CRM.
• Track referral funnel from lead generation to booking.

Key KPIs

• Referral leads generated
• Active referring customers
• Site visits / virtual meetings
• Referral conversion and direct bookings
• Society activities executed
• Resident participation and engagement
• Customer advocacy and repeat referrals

Candidate Profile

• Graduate with 1–3 years of experience in CRM, customer engagement, events, sales, hospitality or real estate preferred.
• Strong communication, coordination and relationship-building skills.
• Energetic, proactive and comfortable handling both business targets and on-ground activities.