Events, IPs, Activations Head

Z Tech; Sector 10; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

Z Tech is seeking a dynamic Head of Events, IPs & Activations to build a calendar of experiences across our Creative Parks. The role will create and execute large-scale, mid-sized and community events, brand activations and original IPs that drive footfall, engagement and revenue.

You will lead the end-to-end event lifecycle, build partnerships with brands and agencies, and assemble a high-performing team across cities to deliver integrated experiences that captivate diverse audiences.

Qualifications

• 15+ years in events, experiential marketing, entertainment, hospitality, or destination-led businesses.
• Proven experience managing large and mid-scale events continuously.
• Strong track record in creating and building event/IP formats.

Responsibilities

• Develop and own the annual events and programming strategy across the park network.
• Create a continuous calendar of large-scale events, mid-level events, and community activities.
• Develop original, ownable event IPs that can be scaled across parks.
• Conceptualise experiences for families, children, youth, corporates and local communities.
• Build and manage partnerships with brands, sponsors, artists, creators, agencies, schools and corporates.
• Drive brand activations, sponsorships and revenue-generating events within parks.
• Identify opportunities around festivals, holidays, and emerging consumer trends.
• Own the complete event lifecycle from ideation to post-event analysis.
• Collaborate with Marketing, F&B, Activities, Revenue and Park Operations teams for integrated experiences.
• Build a robust agency/vendor ecosystem across cities.

Skills

Event management

Experiential marketing

IP development

Sponsorships

Partnerships

Leadership

Revenue generation

Job description

We are looking for a dynamic and entrepreneurial Head Events, IPs & Activations to build a continuous calendar of experiences across our Creative Parks.

The role will be responsible for creating and executing a mix of large-scale events, mid-sized events, regular park programming, brand activations and original IPs that drive footfall, engagement and revenue.

Key Responsibilities

• Develop and own the annual events and programming strategy across the park network.
• Create a continuous calendar of large-scale events, mid-level events, weekend programming, festivals and community activities.
• Develop original, ownable event IPs that can be created, scaled and replicated across multiple parks.
• Conceptualise experiences for different audiences including families, children,youth, corporates and local communities.
• Build and manage partnerships with brands, sponsors, artists, creators, agencies, schools, corporates and community groups.
• Drive brand activations, sponsorships, ticketed events and commercial partnerships within the parks.
• Identify opportunities around festivals, cultural moments, holidays, local events and emerging consumer trends.
• Own the complete event lifecycle ideation, programming, budgeting, partnerships, production, execution and post-event analysis.
• Work closely with Marketing, F&B, Activities, Revenue and Park Operations teams to create integrated experiences.
• Build a strong agency, production house, artist and vendor ecosystem across cities.
• Track footfall, revenue, participation, sponsorship income and ROI for events and continuously optimise the calendar.
• Build a high-performing events team capable of managing multiple events and activations simultaneously across parks.

Ideal Candidate

• 15+ years of experience in events, experiential marketing, entertainment, hospitality, consumer or destination-led businesses.
• Proven experience managing large and mid-scale events on a continuous basis, not just one-off projects.
• Strong track record of creating and building event/IP formats.
• Strong network across brands, sponsors, artists, creators, agencies and production partners.
• Commercially strong with experience in event P&L, sponsorships, partnerships and revenue generation.
• Highly creative, entrepreneurial and execution-oriented.
• Ability to convert consumer insights into repeatable, scalable and commercially viable experiences.