Associate Retention Marketing in Delhi

Growify Digital; Delhi; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Growify Digital in Delhi is seeking an experienced Email Marketing Specialist to plan and execute multi-brand campaigns across product launches, newsletters and promotions.

You will segment customers by behavior and lifecycle, manage end-to-end campaigns, and write compelling copy for subject lines and CTAs. You’ll optimize deliverability and maintain compliance while collaborating with design and analytics teams.

Qualifications

• Experience in planning and executing email marketing campaigns across multiple brands.
• Ability to segment customers by behavior, location and lifecycle stage.
• Proficiency in setting up automated email/SMS/WhatsApp flows and lifecycle campaigns.
• Strong copywriting for subject lines and calls-to-action.
• Experience with A/B testing and optimizing campaigns based on data.

Responsibilities

• Build a monthly retention calendar for each brand covering product launches, sales, festive drops, and newsletters.
• Segment customers based on purchase behaviour, browsing activity, location, and lifecycle stage.
• Select the appropriate communication channel for each message to reach customers timely.
• Set up and maintain automated flows, including welcome series, browse and cart abandonment, post-purchase, back-in-stock, win-back, and birthday campaigns.
• Manage promotional, product launch, and newsletter campaigns end to end, from briefing to sending.
• Write subject lines, copy, and calls to action in each brand’s voice.
• Brief designers on creative requirements for campaigns.
• Track open rates, click-through rates, conversions, revenue per send, and unsubscribes for every campaign and automated flow.
• Conduct A/B testing on subject lines, content, offers, layouts, and send times, and implement winning variations in future campaigns.

Skills

Email Marketing

Campaign Mgmt

Segmentation

A/B Testing

Automation

Copywriting

Tools

Shopify

Job description

• Build a monthly retention calendar for each brand covering product launches, sales, festive drops, and newsletters.
• Segment customers based on purchase behaviour, browsing activity, location, and lifecycle stage, including new, repeat, VIP, and lapsed customers.
• Select the appropriate communication channel for each message to reach customers at the right time without over-messaging.
• Campaign Management & Automation
• Set up and maintain automated flows, including welcome series, browse and cart abandonment, post-purchase, back-in-stock, win-back, and birthday campaigns.
• Manage promotional, product launch, and newsletter campaigns end to end, from briefing to sending.
• Write subject lines, copy, and calls to action in each brand’s voice.
• Brief designers on creative requirements for campaigns.
• Performance Tracking & Optimisation
• Track open rates, click-through rates, conversions, revenue per send, and unsubscribes for every campaign and automated flow.
• Conduct A/B testing on subject lines, content, offers, layouts, and send times, and implement winning variations in future campaigns.
• Prepare monthly performance reports for each brand, highlighting key results and actionable next steps.
• List Management, Deliverability & Compliance
• Regularly clean subscriber lists, manage bounces and inactive subscribers, and protect sender reputation and email deliverability.
• Ensure compliance with consent and opt-out requirements, including India’s DPDP Act, TRAI DLT registration requirements for SMS, WhatsApp Business policies, and GDPR requirements for international customers.

Key Responsibilities

• Strategy & Customer Segmentation
• Build a monthly retention calendar for each brand covering product launches, sales, festive drops, and newsletters.
• Segment customers based on purchase behaviour, browsing activity, location, and lifecycle stage, including new, repeat, VIP, and lapsed customers.
• Select the appropriate communication channel for each message to reach customers at the right time without over-messaging.
• Campaign Management & Automation
• Set up and maintain automated flows, including welcome series, browse and cart abandonment, post-purchase, back-in-stock, win-back, and birthday campaigns.
• Manage promotional, product launch, and newsletter campaigns end to end, from briefing to sending.
• Write subject lines, copy, and calls to action in each brand’s voice.
• Brief designers on creative requirements for campaigns.
• Performance Tracking & Optimisation
• Track open rates, click-through rates, conversions, revenue per send, and unsubscribes for every campaign and automated flow.
• Conduct A/B testing on subject lines, content, offers, layouts, and send times, and implement winning variations in future campaigns.
• Prepare monthly performance reports for each brand, highlighting key results and actionable next steps.
• List Management, Deliverability & Compliance
• Regularly clean subscriber lists, manage bounces and inactive subscribers, and protect sender reputation and email deliverability.
• Ensure compliance with consent and opt-out requirements, including India’s DPDP Act, TRAI DLT registration requirements for SMS, WhatsApp Business policies, and GDPR requirements for international customers.

About Company

Growify Digital is India's premier e-commerce growth agency specialising in luxury and fashion brands. Founded in 2019 and headquartered in Chhattarpur, Delhi, we are a 100+ member team of growth hackers, tech experts, and digital marketers.

We partner with 150+ of India's most celebrated fashion brands including Tarun Tahiliani, House of Masaba, Ridhi Mehra, Mahima Mahajan, Hazoorilal Legacy, Rahul Mishra, and Gaurav Gupta, to deliver end-to-end digital solutions across Shopify development, performance marketing, social media management, product photography, and customer support. At Growify, interns and freshers don't just assist; they own projects, learn fast, and make a real impact from day one. You'll get hands-on exposure to live brand campaigns, cutting-edge marketing tools, and a culture that runs on curiosity and results.

If you're hungry to grow, this is where you start.