Email Campaign Specialist

Accorian; India; On-site; INR 350,000 - 520,000; Full time

Job summary

Accorian is seeking an Email Campaign Specialist with 1–2 years of experience in email marketing for B2B audiences. The role focuses on deliverability, conversion-focused copy, and campaign optimization using HubSpot.

You will design and execute targeted campaigns, build automated workflows, monitor performance, and collaborate with Sales and Delivery teams in a fast-paced environment.

Strong English communication and hands-on HubSpot experience are essential, with multi-channel awareness a plus.

Qualifications

• 1–2 years of email marketing experience in B2B.
• Proficiency with deliverability practices and tools.
• Strong copywriting for conversion-focused emails.
• Analytical mindset with ability to interpret campaign metrics.
• Hands-on experience with HubSpot workflows and dashboards.
• Excellent written and verbal English communication.
• Ability to collaborate with Sales, Marketing and Delivery teams.

Responsibilities

• Design, build, and execute targeted email campaigns to support sales lead generation, webinars, seminars, and nurture programs.
• Create and manage automated workflows, including onboarding, re-engagement drips, and event follow-ups.
• Write clear, persuasive, and customer-focused email content aligned with campaign goals.
• Coordinate with Sales and Marketing teams to ensure alignment in messaging, audience targeting, and timing.
• Manage email marketing automation platforms such as HubSpot, Constant Contact, or equivalent.

Skills

Email marketing

Campaign management

Lead generation

Deliverability tools

Copywriting

Analytics

HubSpot

English communication

Cross-functional collaboration

Tools

HubSpot

Constant Contact

Deliverability tools

Job description

(1-2 Years)

Role Summary:

We are looking for an Email Campaign Specialist with 1 year of experience in email marketing, campaign management, or lead generation for B2B audiences. The ideal candidate would be a results-driven email marketing specialist with proven expertise in deliverability tools, conversion-focused copywriting, and campaign optimization & skilled in HubSpot operations.

Mandatory Skill Sets/Expertise:

• 12 years of proven experience in email marketing, campaign management, or lead generation for B2B audiences
• Proficiency in deliverability tools and practices (e.g., Warmup Inbox, Folderly, or equivalent)
• Excellent copywriting skills with the ability to create engaging, conversion-focused email content
• Strong analytical mindset with experience interpreting campaign metrics and optimizing performance
• Hands-on experience with HubSpot (workflows, dashboards, reporting)
• Excellent written and verbal English communication skills
• Ability to work cross-functionally with Sales, Marketing, and Delivery teams in a fast-paced environment

Good To Have:

• Experience running multi-channel campaigns (emails, webinars, digital events, LinkedIn outreach)
• Background in cybersecurity, IT services, or compliance consulting is a plus

Key Responsibilities:

Campaign Strategy & Execution

• Design, build, and execute targeted email campaigns to support sales lead generation, webinars, seminars, and nurture programs
• Create and manage automated workflows, including onboarding, re-engagement drips, and event follow-ups
• Write clear, persuasive, and customer-focused email content aligned with campaign goals
• Coordinate with Sales and Marketing teams to ensure alignment in messaging, audience targeting, and timing
• Manage email marketing automation platforms such as HubSpot, Constant Contact, or equivalent.

Email Deliverability & Optimization

• Monitor key deliverability metrics (bounce rates, open rates, click-through rates, spam complaints).
• Implement authentication best practices (SPF, DKIM, DMARC) to ensure inbox placement.
• Proactively identify and resolve deliverability issues related to list quality, sending frequency, or content.
• Conduct A/B testing for subject lines, content, and CTAs to optimize performance.
• Work with ESPs and third-party vendors to troubleshoot and improve email deliverability.

Database & Lead Nurturing

• Develop and maintain accurate CRM and email lists for precise campaign targeting.
• Define and implement lead qualification criteria in collaboration with Sales, ensuring seamless conversion workflows.
• Nurture prospects through drip campaigns, newsletters, and event-based sequences to accelerate pipeline progression.

Analytics & Reporting

• Track campaign performance metrics, generate reports, and provide actionable insights to the Management.
• Use campaign data to refine targeting, improve personalization, and increase engagement.
• Provide strategic recommendations to enhance overall email marketing and lead conversion performance.